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Author Archives: Logan Nathan

7 Digital Marketing Trends Australian SMBs Need to Watch in 2017

7 Digital Marketing Trends Australian SMBs Need to Watch in 2017

We are already half way through January and most small to medium businesses in Australia might already be active planning a winning strategy for the new year! This makes it an awesome time to have a sneak peek into some game changing possibilities 2017 holds for your business if you are seeking to make a mark by leveraging new technologies! As a Digital Transformation Strategist, I like to keep a…
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SMBs need to watch in 2017

Game Changing Microsoft Solutions Australian SMBs Need To Watch In 2017

Having spent a significant portion of my life travelling around the globe, meeting new people and adjusting to different cultures, if there is one thing that has remained constant throughout these years, it’s my love for technology! My passion for IT led me to build my very own Digital Marketing firm from the very scratch in 2004 and then pioneer a second company, i4Tradies, in 2016, born out of my…
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Communicate your strategy – Like a Ninja

How often have you faced issues in effectively communicating a well formulated strategy to the right stakeholders?  Understanding organizations’ strategic plan by all who are involved in the execution is as important as optimally creating it. A well-orchestrated process must be in place to facilitate better understanding of the strategy and the specific roles to be played by different teams. Unless the goals are understood clearly, chances are that you end…
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8 Modern Workplace MOBILITY Management Tips for SMBs

Modern workplace has changed in ways we never envisioned before. Today, it’s okay to work in your pyjamas and more than okay to work from anywhere you want — be it your local coffee shop, or a beach in Bali, or simply from the comfort of your home. Office is no longer within four walls, it’s where you are! Work-forces across world, including here in [bctt tweet="Australia, are willing to…
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6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends

What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to manipulating the window blinds to controlling the temperature in your office? Or that motion sensors will automatically schedule meetings for you or perhaps suggest a nice restaurant nearby sensing your hunger? These ideas are not only…
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10 Reasons Why SMBs Must Implement a Customer EXPERIENCE Management Culture Today

[bctt tweet="Are you guilty of treating digital marketing as a ‘nice to have’ than an integral part of your business strategy?"]   With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer expectations, it’s not a surprise why most SMB brands have not emerged beyond being just…
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How to Report Unsolicited Emails (SPAM) on Outlook, Gmail and Facebook?

Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I decided to give the sender a taste of his own medicine by getting his account…
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