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Author Archives: Wardah Wadood

Twitter’s 140 Characters to Become MORE Intuitive for Brands

Officially announced! Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls {       this } to the total length. That’s not all! Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply. {       this } This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…
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Content Strategy Health-Check: Taking Your Strategy through an Open-Heart Surgery

Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of direction and several other issues standing in the way of their strategy to perform to…
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