Social Media for Engagement

How are Companies Using Social Media for Engagement?

Many companies in Australia have begun to realise that social media is an important tool for business growth and increased awareness.  As a result social media has become an integral part of their marketing strategy. However, the question arises, how well are companies using social media to engage with their customers? In terms of social media, engagement can be defined as interaction between the company and any other party, outside…
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Importance mobile websites

The Importance of Mobile Websites for Business

Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for bargains, comparing prices etc.), product research (product related feedback on forums and social media channels)…
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LinkedIn be a valuable

Should LinkedIn Be a Valuable Piece in Your Social Media Strategy?

This is a guest post by Jonny Lis of Smart Traffic. There are lots of networking sites these days, and each has its own purpose. Instagram, Pinterest, and Youtube are geared more towards visual marketing purposes. Facebook and Google+ are more inclined towards a mixture of text, images, and videos. Twitter, while designed for shorter updates, also supports the sharing of pictures and videos. If you own a business, you…
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tweet tips

10 Tips to Tweet Like a Pro

Twitter is the fastest growing social media platform that enables text-based messaging of up to 140 characters. Our latest blog post, 10 Tips to Tweet Like a Pro, will provide you a brief understanding on how Twitter can be used as a tool to drive success to your social media strategy. Since its inception in 2006, Twitter has gained widespread attention and has attracted more than 500 million registered users…
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LinkedIn in Australia

LinkedIn in Australia | Infographic | Australian stats LinkedIn

Click below image for the full infographic. Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium. With LinkedIn already passing the 5 and half million members, Australia accounts for 2%…
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Web presence

Is your web presence Social, Local and Mobile friendly?

In today’s context, technological advancements and social platforms have rendered it essential for your website to be built upon three pillars – social media, local search and mobile technology (hence the birth of concept, SoLoMo). These three elements have revolutionised the way business is done, and to not follow suite, is to be left far behind your competition. In this newsletter we attempt to introduce you to these exciting technologies…
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Australia Day

Australia Day – More than just a holiday…

What a day of celebration Saturday was, as all of us revelled in the various events that celebrated everything that’s great about being Australian. Some of us rocked on to various concerts featuring the best in Australian talent, while others took part in a plethora of contests (i.e. thong throwing). A number of new citizens were also welcomed into this great country of ours. Amidst the festivities it is important…
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