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Category Archives: Digital Marketing Management

7 Digital Marketing Trends Australian SMBs Need to Watch in 2017

7 Digital Marketing Trends Australian SMBs Need to Watch in 2017

We are already half way through January and most small to medium businesses in Australia might already be active planning a winning strategy for the new year! This makes it an awesome time to have a sneak peek into some game changing possibilities 2017 holds for your business if you are seeking to make a mark by leveraging new technologies! As a Digital Transformation Strategist, I like to keep a…
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SMBs need to watch in 2017

Game Changing Microsoft Solutions Australian SMBs Need To Watch In 2017

Having spent a significant portion of my life travelling around the globe, meeting new people and adjusting to different cultures, if there is one thing that has remained constant throughout these years, it’s my love for technology! My passion for IT led me to build my very own Digital Marketing firm from the very scratch in 2004 and then pioneer a second company, i4Tradies, in 2016, born out of my…
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6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends

What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to manipulating the window blinds to controlling the temperature in your office? Or that motion sensors will automatically schedule meetings for you or perhaps suggest a nice restaurant nearby sensing your hunger? These ideas are not only…
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10 Reasons Why SMBs Must Implement a Customer EXPERIENCE Management Culture Today

Are you guilty of treating digital marketing as a ‘nice to have’ than an integral part of your business strategy? {       this }   With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer expectations, it’s not a surprise why most SMB brands have not emerged beyond being just…
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How to Report Unsolicited Emails (SPAM) on Outlook, Gmail and Facebook?

Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I decided to give the sender a taste of his own medicine by getting his account…
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How To Leverage Digital Transformation to Become Global STARS? – A Case Study

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most…
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How Marketers Can Leverage Snapchat In Digital Marketing Strategies

Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to their followers that disappear after just a few seconds. Not only does Snapchat receive 4…
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Twitter’s 140 Characters to Become MORE Intuitive for Brands

Officially announced! Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls {       this } to the total length. That’s not all! Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply. {       this } This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…
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5 Ways to Nail Video Marketing for your Small Business

If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”! {       this } Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update and websites making excessive use of videos for home page/product pages, the way we are…
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9 Ways SMEs Can Boost Engagement Using Facebook REACTIONS

Since being rolled out in February, Facebook Reactions - an extension of the Facebook Like button, are being extensively used by businesses' fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,Facebook Reactions present a great opportunity for SMEs to get more meaningful business insights {       this } with respect to how people react…
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