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Category Archives: Digital Marketing Management

9 Ways SMEs Can Boost Engagement Using Facebook REACTIONS

Since being rolled out in February, Facebook Reactions - an extension of the Facebook Like button, are being extensively used by businesses' fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,Facebook Reactions present a great opportunity for SMEs to get more meaningful business insights {       this } with respect to how people react…
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6 Ways Your Trades Services Company Can Benefit From SEO for Small Businesses

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results {       this } and that too, naturally! Today’s customers are tech savvy and no longer look in…
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Why Video Backgrounds Can Boost Your SME Business Online Branding?

The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And when it comes to boosting online engagement, nothing can overtake videos. {       this } Video backgrounds – as the name suggests uses videos as the background of the website, usually the home page, first rose to popularity in 2013 and never looked back. Today, dozens…
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6 Facts About Mobile Apps For Small Businesses That Will Make You Reconsider Your Marketing Strategy!

In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time, this has opened a new door of opportunities for those SME Business owners struggling to…
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Share Content Directly Through Search Engine – A New Podium For Your SME Business

Need to give a bit more boost to your SME Business' online presence? {       this } or maybe you want your Small Business to get a prominent place in search results? {       this } Google is experimenting with a new card carousel test featuring content from local businesses in search results. {       this } This was originally rolled out for political figures, celebrities and select small businesses. The shared content can be anything from text, images,…
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Online Engagement Made Easy for Your SME Business: Share Your Story As It Happens!

As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and that includes your customers too! So, [bctt tweet="if you are running a SME Business, this…
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Can your Tradie business THRIVE without Online Marketing?

Digital Disruption is taking businesses by storm and tradie industry is no exception! {       this } The only way to survive in this increasingly digital economy, is to ensure you are better than your competitors and you are where your customers are: Online However, just being online, doesn’t make your phone ring! In order for your tradie business to THIRVE you need a compelling and optimised web presence {       this } combined with…
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Is Your Business A Potential Target For The Next Digital DISRUPTION?

Having the potential to turn the sails in favour of neophytes and bring down incumbents, Digital Disruption is reshaping markets with the speed and force that has no match in history! {       this } Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep pace with the digital age! What does Digital DISRUPTION mean for your business? If it's…
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21 Digital Marketing Trends for SMEs in 2016 – An Infographic

When it comes to the emerging digital marketing trends, questions like "What's Hot" and "What's New", always seem to be on the radar! The way I see it, 2016 will be heading towards a major shift in three prominent areas of digital marketing by focusing on ROI: R - Responsive WEBSITE Design Layout O - OPTIMISE for Search Engines (SEO) I - Innovative SOCIAL Media Marketing Campaigns Let's dive into…
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6 Social Media Trends SMEs need to Watch Out For in 2016

Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! {       this } According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media {       this }, which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are…
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