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Category Archives: Digital Marketing Management

6 Facts About Mobile Apps For Small Businesses That Will Make You Reconsider Your Marketing Strategy!

In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time, this has opened a new door of opportunities for those SME Business owners struggling to…
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Share Content Directly Through Search Engine – A New Podium For Your SME Business

[bctt tweet="Need to give a bit more boost to your SME Business' online presence?"] or maybe you [bctt tweet="want your Small Business to get a prominent place in search results?"] [bctt tweet="Google is experimenting with a new card carousel test featuring content from local businesses in search results. "] This was originally rolled out for political figures, celebrities and select small businesses. The shared content can be anything from text, images,…
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Online Engagement Made Easy for Your SME Business: Share Your Story As It Happens!

As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and that includes your customers too! So, [bctt tweet="if you are running a SME Business, this…
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Can your Tradie business THRIVE without Online Marketing?

[bctt tweet="Digital Disruption is taking businesses by storm and tradie industry is no exception! "] The only way to survive in this increasingly digital economy, is to ensure you are better than your competitors and you are where your customers are: Online However, just being online, doesn’t make your phone ring! [bctt tweet="In order for your tradie business to THIRVE you need a compelling and optimised web presence"] combined with…
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Is Your Business A Potential Target For The Next Digital DISRUPTION?

Having the potential to turn the sails in favour of neophytes and bring down incumbents, [bctt tweet="Digital Disruption is reshaping markets with the speed and force that has no match in history!"] Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep pace with the digital age! What does Digital DISRUPTION mean for your business? If it's…
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21 Digital Marketing Trends for SMEs in 2016 – An Infographic

When it comes to the emerging digital marketing trends, questions like "What's Hot" and "What's New", always seem to be on the radar! The way I see it, 2016 will be heading towards a major shift in three prominent areas of digital marketing by focusing on ROI: R - Responsive WEBSITE Design Layout O - OPTIMISE for Search Engines (SEO) I - Innovative SOCIAL Media Marketing Campaigns Let's dive into…
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6 Social Media Trends SMEs need to Watch Out For in 2016

[bctt tweet="Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan!"] According to Sensis Social Media Report for 2015, [bctt tweet="only 33% of businesses have a social media presence compared with 68% of consumers on social media"], which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are…
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Branding Yourself on LinkedIn – Landing Your Next Dream Job with REAL LIFE Skills!

With the advent of social media platforms, the process of identifying smart post-graduate students to fill key senior positions with a company has tremendously evolved over the years! However, how many of these fresh graduates have adopted the REAL LIFE skills required to establish a strong online identity, beat competition and land their next dream job? You guessed it! Only a handful. “When it comes to Social Media, you don’t…
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How Good is Your LinkedIn Social Selling INDEX?

[bctt tweet="Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions."] Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often come across complaints from sales people that changing customer expectations has made it increasingly difficult…
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Are you harnessing the power of SoLoMo for Digital Transformation?

Paraphrasing digital marketing expert, Peter Drucker: the primary purpose of a business is to earn and retain loyal customers. However, for small to medium business that's easier said than done! Lack of disconnect between the business and its customers results in miscommunication, unfulfilled expectations and of course a waste of time and money. So what can businesses do to deliver an exceptional customer experience? Adopting digital transformation as the essence…
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