Back to Top
https://www.ypl.org/computertutorials/ ps4 wifi

Category Archives: Digital Marketing Management

Understanding Digital Consumer Behaviour For Online Success

The digital age is revolutionising how consumers perceive brands and approach them for their needs. From information search, choice availability and personal preferences to communication with the brand and the eventual purchase decision, everything has changed. Digital consumers have become more informed and less tolerant than they were a decade ago. However, there is one thing that has remained consistent all through this time. The role of emotions in the…
Read More

Digital Transformation Essentials: The Key to Managing Digital Projects for SMEs

Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more challenging than ever! This makes it imperative for businesses to recheck their approach towards digital…
Read More

The Right Way to Use Images to Drive More Traffic and Engagement

For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your brand identity. Visual content not only gets more social media shares but also tends to…
Read More

Effective Social Media Posting: 9 Tips for Businesses

Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media updates. Being a social media enthusiast myself and having spent years dealing with the good…
Read More

Content Strategy Health-Check: Taking Your Strategy through an Open-Heart Surgery

Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of direction and several other issues standing in the way of their strategy to perform to…
Read More

Is Your Company’s Social Media Policy Protecting Your Business

Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online and achieve results as part of their Digital Transformation goals. When used correctly, it can…
Read More

The Simplest Ways to Make the BEST of Content Strategy

“Content strategy plans for the creation, publication, and governance of useful, usable content (UX Booth, 2014).” Image Source: Pixabay Content on a website can originate starting from the menu text to body text, blog post text, news text, product related text and may even refer to images. Facebook content was mainly organised by developers, designers and product managers. The Facebook UX team realized the importance of…
Read More

10 Proven Ways to Get More Followers on Google+

Google Plus may not have received the due respect in the beginning but it didn't take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal for businesses that want to connect to their fans, prospects, customers and industry influencers.  …
Read More

It Did What? 8 Secrets About Social Media Strategies

Being a digital marketing strategist and trainer, I have spent a lot of time in this field to understand what works and what doesn't. Experience has proved to me time and again that a well-crafted social media strategy is the lifeline of businesses trying to promote their brands online. And so, I can say without a doubt that NOT having a social media plan no longer remains an option. Unfortunately,…
Read More

Is Your Website Resurrecting from RIP?

Rest in Peace or Responsive Integrated Platform for your website - the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to make their websites mobile-friendly. Should we be taking these warnings seriously, they would ask. My…
Read More
To stay in touch with the latest from the world of Digital Marketing
SUBSCRIBE NOW
Fields marked with an * are required
Subscribe to our newsletter
×