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Category Archives: Digital Marketing Management

Branding Yourself on LinkedIn – Landing Your Next Dream Job with REAL LIFE Skills!

With the advent of social media platforms, the process of identifying smart post-graduate students to fill key senior positions with a company has tremendously evolved over the years! However, how many of these fresh graduates have adopted the REAL LIFE skills required to establish a strong online identity, beat competition and land their next dream job? You guessed it! Only a handful. “When it comes to Social Media, you don’t…
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How Good is Your LinkedIn Social Selling INDEX?

Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions. {       this } Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often come across complaints from sales people that changing customer expectations has made it increasingly difficult…
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Are you harnessing the power of SoLoMo for Digital Transformation?

Paraphrasing digital marketing expert, Peter Drucker: the primary purpose of a business is to earn and retain loyal customers. However, for small to medium business that's easier said than done! Lack of disconnect between the business and its customers results in miscommunication, unfulfilled expectations and of course a waste of time and money. So what can businesses do to deliver an exceptional customer experience? Adopting digital transformation as the essence…
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Understanding Digital Consumer Behaviour For Online Success

The digital age is revolutionising how consumers perceive brands and approach them for their needs. From information search, choice availability and personal preferences to communication with the brand and the eventual purchase decision, everything has changed. Digital consumers have become more informed and less tolerant than they were a decade ago. However, there is one thing that has remained consistent all through this time. The role of emotions in the…
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Digital Transformation Essentials: The Key to Managing Digital Projects for SMEs

Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more challenging than ever! This makes it imperative for businesses to recheck their approach towards digital…
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The Right Way to Use Images to Drive More Traffic and Engagement

For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your brand identity. Visual content not only gets more social media shares but also tends to…
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Effective Social Media Posting: 9 Tips for Businesses

Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media updates. Being a social media enthusiast myself and having spent years dealing with the good…
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Content Strategy Health-Check: Taking Your Strategy through an Open-Heart Surgery

Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of direction and several other issues standing in the way of their strategy to perform to…
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Is Your Company’s Social Media Policy Protecting Your Business

Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online and achieve results as part of their Digital Transformation goals. When used correctly, it can…
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The Simplest Ways to Make the BEST of Content Strategy

“Content strategy plans for the creation, publication, and governance of useful, usable content (UX Booth, 2014).” Image Source: Pixabay Content on a website can originate starting from the menu text to body text, blog post text, news text, product related text and may even refer to images. Facebook content was mainly organised by developers, designers and product managers. The Facebook UX team realized the importance of…
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