Category Archives: Digital Strategy

What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to manipulating the window blinds to controlling the temperature in your office? Or that motion sensors will automatically schedule meetings for you or perhaps suggest a nice restaurant nearby sensing your hunger? These ideas are not only…

Are you guilty of treating digital marketing as a ‘nice to have’ than an integral part of your business strategy? {       this }   With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer expectations, it’s not a surprise why most SMB brands have not emerged beyond being just…

Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I decided to give the sender a taste of his own medicine by getting his account…

Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces. With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect time to embrace cloud, excel in your passion and make your business SURFACE as a…

Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to their followers that disappear after just a few seconds. Not only does Snapchat receive 4…

Officially announced! Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls {       this } to the total length. That’s not all! Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply. {       this } This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…

If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”! {       this } Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update and websites making excessive use of videos for home page/product pages, the way we are…

Since being rolled out in February, Facebook Reactions - an extension of the Facebook Like button, are being extensively used by businesses' fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,Facebook Reactions present a great opportunity for SMEs to get more meaningful business insights {       this } with respect to how people react…

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results {       this } and that too, naturally! Today’s customers are tech savvy and no longer look in…

In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time, this has opened a new door of opportunities for those SME Business owners struggling to…