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Category Archives: Internet Marketing Tips

How to Report Unsolicited Emails (SPAM) on Outlook, Gmail and Facebook?

Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I decided to give the sender a taste of his own medicine by getting his account…
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7 Reasons Why SME Businesses Must SURFACE In 2016 And Beyond

Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces. With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect time to embrace cloud, excel in your passion and make your business SURFACE as a…
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How Marketers Can Leverage Snapchat In Digital Marketing Strategies

Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to their followers that disappear after just a few seconds. Not only does Snapchat receive 4…
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Why Video Backgrounds Can Boost Your SME Business Online Branding?

The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And when it comes to boosting online engagement, nothing can overtake videos. {       this } Video backgrounds – as the name suggests uses videos as the background of the website, usually the home page, first rose to popularity in 2013 and never looked back. Today, dozens…
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Share Content Directly Through Search Engine – A New Podium For Your SME Business

Need to give a bit more boost to your SME Business' online presence? {       this } or maybe you want your Small Business to get a prominent place in search results? {       this } Google is experimenting with a new card carousel test featuring content from local businesses in search results. {       this } This was originally rolled out for political figures, celebrities and select small businesses. The shared content can be anything from text, images,…
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Online Engagement Made Easy for Your SME Business: Share Your Story As It Happens!

As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and that includes your customers too! So, [bctt tweet="if you are running a SME Business, this…
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6 Social Media Trends SMEs need to Watch Out For in 2016

Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! {       this } According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media {       this }, which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are…
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How Good is Your LinkedIn Social Selling INDEX?

Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions. {       this } Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often come across complaints from sales people that changing customer expectations has made it increasingly difficult…
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7 SEO Secrets Every Marketer Ought To Know

Search engine optimisation has come a long way from being dominated solely by black hat marketers to become more focused on the ultimate user experience. As a business owner or a marketer we all crave for more website traffic and higher Google ranking. However, have you ever wondered what is the real SEO secret that most have yet to demystify? It’s the simple fact that brands with a higher Google…
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Digital Transformation Essentials: The Key to Managing Digital Projects for SMEs

Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more challenging than ever! This makes it imperative for businesses to recheck their approach towards digital…
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