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Category Archives: Internet Marketing Tips

The Right Way to Use Images to Drive More Traffic and Engagement

For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your brand identity. Visual content not only gets more social media shares but also tends to…
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Effective Social Media Posting: 9 Tips for Businesses

Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media updates. Being a social media enthusiast myself and having spent years dealing with the good…
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5 Reasons Responsive Web-Design Will Define the Future of Your Business

How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design technology and are called responsive websites, because they respond to the needs of the people…
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Is Your Company’s Social Media Policy Protecting Your Business

Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online and achieve results as part of their Digital Transformation goals. When used correctly, it can…
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SEO Friendly Blog Articles : The Definite Checklist That’s sure to Save Your Day

SEO friendly blog writing is a great way to have your content get noticed by search engines. However, for that we first need to understand the purpose of writing SEO friendly articles. Some people write very informative and useful articles but they still fail to attract traffic because they are not SEO friendly blog articles Hence, if you want to direct the attention of your target audience to your blog you…
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10 Proven Ways to Get More Followers on Google+

Google Plus may not have received the due respect in the beginning but it didn't take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal for businesses that want to connect to their fans, prospects, customers and industry influencers.  …
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It Did What? 8 Secrets About Social Media Strategies

Being a digital marketing strategist and trainer, I have spent a lot of time in this field to understand what works and what doesn't. Experience has proved to me time and again that a well-crafted social media strategy is the lifeline of businesses trying to promote their brands online. And so, I can say without a doubt that NOT having a social media plan no longer remains an option. Unfortunately,…
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Is Your Website Resurrecting from RIP?

Rest in Peace or Responsive Integrated Platform for your website - the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to make their websites mobile-friendly. Should we be taking these warnings seriously, they would ask. My…
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What Will Be The Evolution Of Website Designs In 2015

I am fortunate to have had opportunities to develop so many different website designs for many different industries during my time at solomoIT. I have also seen the evolution of website design during the past decade. In particular with the popularity of mobile devices and flat screens where website designs have to adapt quickly to take advantage of the flexibilities and scalability of these devices. Prior to discussing the evolution…
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Can B2C businesses afford not to adapt from eCommerce to mCommerce?

With mobile connections reaching over 7 billion, which is almost matching the global population figure of 7.2 Billion (source www.gsmaintelligence.com). It is now changing the way we do our business today. Having developed and seen the growth of many eCommerce internet marketing platforms over the years and now into more and more development of mCommerce platforms due to increasing demand and appetite from the user community, I want to explain…
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