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Category Archives: Social Local Mobile Infographics

SMBs need to watch in 2017

Game Changing Microsoft Solutions Australian SMBs Need To Watch In 2017

Having spent a significant portion of my life travelling around the globe, meeting new people and adjusting to different cultures, if there is one thing that has remained constant throughout these years, it’s my love for technology! My passion for IT led me to build my very own Digital Marketing firm from the very scratch in 2004 and then pioneer a second company, i4Tradies, in 2016, born out of my…
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Why Getting a Responsive Website Presence is Only the START of the Journey?

In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, having a web presence is only the START of your business’ online journey! {       this } Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors into potential leads, what I explain to business owners is that if they are serious…
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How To Leverage Digital Transformation to Become Global STARS? – A Case Study

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most…
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How Marketers Can Leverage Snapchat In Digital Marketing Strategies

Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to their followers that disappear after just a few seconds. Not only does Snapchat receive 4…
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Twitter’s 140 Characters to Become MORE Intuitive for Brands

Officially announced! Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls {       this } to the total length. That’s not all! Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply. {       this } This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…
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6 Facts About Mobile Apps For Small Businesses That Will Make You Reconsider Your Marketing Strategy!

In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time, this has opened a new door of opportunities for those SME Business owners struggling to…
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How Good is Your LinkedIn Social Selling INDEX?

Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions. {       this } Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often come across complaints from sales people that changing customer expectations has made it increasingly difficult…
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The Right Way to Use Images to Drive More Traffic and Engagement

For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your brand identity. Visual content not only gets more social media shares but also tends to…
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Effective Social Media Posting: 9 Tips for Businesses

Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media updates. Being a social media enthusiast myself and having spent years dealing with the good…
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5 Reasons Responsive Web-Design Will Define the Future of Your Business

How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design technology and are called responsive websites, because they respond to the needs of the people…
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