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Category Archives: Search Engine Optimisation

Why Getting a Responsive Website Presence is Only the START of the Journey?

In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, having a web presence is only the START of your business’ online journey! {       this } Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors into potential leads, what I explain to business owners is that if they are serious…
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6 Ways Your Trades Services Company Can Benefit From SEO for Small Businesses

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results {       this } and that too, naturally! Today’s customers are tech savvy and no longer look in…
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Why Video Backgrounds Can Boost Your SME Business Online Branding?

The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And when it comes to boosting online engagement, nothing can overtake videos. {       this } Video backgrounds – as the name suggests uses videos as the background of the website, usually the home page, first rose to popularity in 2013 and never looked back. Today, dozens…
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Share Content Directly Through Search Engine – A New Podium For Your SME Business

Need to give a bit more boost to your SME Business' online presence? {       this } or maybe you want your Small Business to get a prominent place in search results? {       this } Google is experimenting with a new card carousel test featuring content from local businesses in search results. {       this } This was originally rolled out for political figures, celebrities and select small businesses. The shared content can be anything from text, images,…
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6 Social Media Trends SMEs need to Watch Out For in 2016

Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! {       this } According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media {       this }, which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are…
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8 Ways to OPTIMISE Your Small Business for Google Search in 2016

If you are a business owner keen to be ahead of your competitors online, then this post will help you review and plan on how well is your online presence optimised for 2016 and the things you need to do in order to tackle the upcoming digital marketing challenges for your business! Every year, Google rolls out a host of sweeping updates to its search engine algorithm most of which…
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7 SEO Secrets Every Marketer Ought To Know

Search engine optimisation has come a long way from being dominated solely by black hat marketers to become more focused on the ultimate user experience. As a business owner or a marketer we all crave for more website traffic and higher Google ranking. However, have you ever wondered what is the real SEO secret that most have yet to demystify? It’s the simple fact that brands with a higher Google…
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5 Reasons Responsive Web-Design Will Define the Future of Your Business

How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design technology and are called responsive websites, because they respond to the needs of the people…
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SEO Friendly Blog Articles : The Definite Checklist That’s sure to Save Your Day

SEO friendly blog writing is a great way to have your content get noticed by search engines. However, for that we first need to understand the purpose of writing SEO friendly articles. Some people write very informative and useful articles but they still fail to attract traffic because they are not SEO friendly blog articles Hence, if you want to direct the attention of your target audience to your blog you…
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10 Proven Ways to Get More Followers on Google+

Google Plus may not have received the due respect in the beginning but it didn't take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal for businesses that want to connect to their fans, prospects, customers and industry influencers.  …
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