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Category Archives: Social Media Marketing

How Social Media Integration Improves Your Mobile App

Social media has become a staple of the modern marketing plan. It’s a platform for interacting with your consumer, raising brand awareness, and promoting your products- including your mobile application. This an audience primed for a mobile experience- they are likely viewing your messages on a smartphone anyway! But if your app’s relationship with social media ends there you’re missing out on some massive opportunities. So why is using social…
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Why Getting a Responsive Website Presence is Only the START of the Journey?

In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, having a web presence is only the START of your business’ online journey! {       this } Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors into potential leads, what I explain to business owners is that if they are serious…
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How To Leverage Digital Transformation to Become Global STARS? – A Case Study

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most…
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How Marketers Can Leverage Snapchat In Digital Marketing Strategies

Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to their followers that disappear after just a few seconds. Not only does Snapchat receive 4…
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Twitter’s 140 Characters to Become MORE Intuitive for Brands

Officially announced! Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls {       this } to the total length. That’s not all! Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply. {       this } This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…
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5 Ways to Nail Video Marketing for your Small Business

If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”! {       this } Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update and websites making excessive use of videos for home page/product pages, the way we are…
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6 Ways Your Trades Services Company Can Benefit From SEO for Small Businesses

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results {       this } and that too, naturally! Today’s customers are tech savvy and no longer look in…
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Online Engagement Made Easy for Your SME Business: Share Your Story As It Happens!

As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and that includes your customers too! So, [bctt tweet="if you are running a SME Business, this…
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6 Social Media Trends SMEs need to Watch Out For in 2016

Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! {       this } According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media {       this }, which means this remains a fairly untapped avenue for SMEs in Australia. If your SME business still lacks a social media presence, while your customers are…
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7 Ways to Gear up Your Small Business Website for 2016

Are you a small and medium business owner looking for a way to improve your online marketing branding and ROI in 2016? If yes, then read on... Did you know that you have less than 10 seconds to make a first great impression with your company website today? The fact is that start-ups, entrepreneurs and small and medium businesses are struggling hard to keep their heads above the water, let…
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