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Category Archives: Social Media Marketing

7 Ways to Gear up Your Small Business Website for 2016

Are you a small and medium business owner looking for a way to improve your online marketing branding and ROI in 2016? If yes, then read on... Did you know that you have less than 10 seconds to make a first great impression with your company website today? The fact is that start-ups, entrepreneurs and small and medium businesses are struggling hard to keep their heads above the water, let…
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Strategies for Social Selling Using LinkedIn – The Pain, Prescription and Pills Series – Part 5 [Updated]

It's been quite some time since I first published this article keeping in view the struggles of B2B marketers trying to generate LEADS via LinkedIn. Since then, LinkedIn has not just grown into the ultimate sales powerhouse in the B2B segment but has also updated several of its features to a much more sophisticated level, convincing me that its about time to update my previous posts and keep my audience…
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Demystifying Social Selling – The Pain, Prescription and Pills Series – Part 4 [Updated]

Since I first wrote this article, LinkedIn has grown to as many as 380 million active members with new updates rolling out every now and then. So I've updated this article to keep you abreast with the latest on B2B social selling via LinkedIn. In the previous 3 Parts of the PPP series we learnt how to use LinkedIn to build a trustworthy online reputation by setting up your profile…
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Activating Your LinkedIn Company Page – The Pain, Prescription and Pills Series – Part 3 [Updated]

LinkedIn has changed immensely since I first wrote this article as the third instalment of my PPP series. Taking into consideration the changes occurred since then, this is the updated version of this article. In the last 2 parts of my PPP series, we looked at how you can leverage LinkedIn to make the most of your engagement. In this part, I will explain why it’s important to activate your Company Page on LinkedIn and…
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Social Selling: The Future of LinkedIn Groups is here!

Over the years LinkedIn has proved its metal as the largest professional online network, surviving technology, demographic and several other challenges along the way. It has given birth to a new approach to B2B social selling while helping job seekers get timely and valuable advice. With little competition whatsoever, LinkedIn doesn’t shy away from experimenting with several of its features to make sure its users get the most out of…
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Engaging via LinkedIn – 10 Minutes Per Day – The Pain, Prescription and Pills Series – Part 2 [Updated]

With LinkedIn constantly improving the process of how you can reach your target prospects or land your dream jobs, I’ve updated this article considering the changes that have taken place since I first wrote it in 2013. In the first part of this series I explained how you need to structure your LinkedIn profile so you achieve an ALL STAR level. If you haven’t yet done so I would recommend studying Leveraging LinkedIn as…
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Leverage LinkedIn – Your Profile to ALL STAR status – The Pain, Prescription and Pills Series – Part 1 [Updated]

Originally I wrote this article in May 2013! Since then a lot of new features have been added to LinkedIn and this number one professional network has grown to another 100 million users during this time. So to keep my audience up-to date with the latest on LinkedIn, here’s the updated version on how you can raise your profile to an all-star status. Many of us still think that all…
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Collaborative Social Selling: The KEY Lies in “Social” not in “Selling”!

Very frequently I come across businesses that seek to abandon traditional ways of marketing in favour of social selling. However, what most of us fail to realise is that it is not an entirely different concept from traditional selling. Rather, Social Selling is an evolutionary step forward making the sales process more productive and meaningful. {       this } When it comes to using social selling for business collaboration, the good news is…
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How Good is Your LinkedIn Social Selling INDEX?

Today as many as 75% of B2B buyers are embracing social media and using it to make purchase decisions. {       this } Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often come across complaints from sales people that changing customer expectations has made it increasingly difficult…
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Social Selling – Love it or Hate it, you Gotta LIKE it

This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you. Every time you view a post on social media, you probably contemplate whether you should click the LIKE…
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