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Category Archives: Social Selling

6 Social Media Mistakes – Digital Marketing Strategy Gone Wrong

Managing your organisation’s social media presence on a variety of platforms can be a daunting and time consuming affair. But with the increased usage of social media, incorporating social media marketing with your traditional marketing activities is a must. Social media is a great way to connect with your customers thanks to its reach, transparency and convenience. But at the same time, there might be mistakes that you may be…
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7 Steps to an Awesome Business Page on Facebook – An Infographic

In Australia, there are over 12 million Facebook users (Source: and over 7 million of them are on mobile every day (Source:! And, our country is one of the top 10 nations when it comes to digital ad spending per person, online shopping and even smart phone penetration. With so much of online activity going on, it makes business sense to ensure your business is represented well on…
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Top 7 Trends for an Effective Website Makeover

Is your business website providing the necessary results that you have been looking for? If you have been thinking of building a new website or revamping your existing one, read on as we take you through some creative and exciting trends in web design technology. Your website makeover will be a success, we promise! Your website is the cornerstone of your digital marketing strategy. And, as you invest more in…
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5 SEO Tips to Optimise your Small Business Website for Local Search

Online marketing has played a pivotal role in helping small businesses achieve business goals. This week we will be looking into an important aspect of your online marketing strategy – Search Engine Optimisation (SEO) and how it helps your business to be found online for Local Searches. First of all let’s understand what Local Search is. This is a very simple concept: Any search conducted on Google (which is the…
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Australian Digital Marketing Company Launches Online LinkedIn Training Academy

SolomoIT Academy is a One-Stop Online Training Resource to Help Job seekers, Those Looking to Enhance Their Reputation and Organisations Harness the Power of LinkedIn for Social Networking and Online Branding. SolomoIT, an Australia digital marketing company, has launched a new venture, SolomoIT Academy on 1st July 2013. SolomoIT, has acquired distribution rights of online LinkedIn training videos in the Asia Pacific region from Smarp. A leading provider of social business…
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Online LinkedIn Training – Taking your Online Reputation to the Next Level

Enhance your personal & company online reputation via our step by step online LinkedIn video training. Online reputation is one of the hottest topics today, for professionals as well as organisations. For those wondering what we’re on about here, it’s simple; online reputation is all about how you or your organisation is represented online. This could be via your website or social media profiles, all of which appear in search…
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10 Steps to a Successful Blog

Are you frustrated that your blog isn’t getting the attention it deserves? You’ve done your research and have written the content to the best of your ability, but no one seems to be reading it, let alone engaging and sharing! Yep, it is a common dilemma. We’ve put together 10 steps on how you can “do it right”! Don’t ever give up; perseverance is what got the most successful bloggers…
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12 Steps to a Successful Social Media Marketing Plan

Social media is no longer a question of “should we” but a question of “how to”. Businesses have been consistently cutting back on tradition marketing expenses whilst increasing investment in online marketing. And, guess which dimension of online marketing is the best way to reach your customer! Yep, social media! And, this week, we pull back the curtains on how you too can implement a successful social media campaign for your…
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How to Handle Customer Complaints in Social Media

When involved in any type of business, you're going to run into customer complaints. This is simply the nature of the beast and is something that's inevitable. This is especially true when you're operating online and have a large social media presence. The Internet seems to embolden people to speak up; and whether it's the anonymity factor or the fact that it's very easy to be heard, you're more than likely…
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HootSuite – A Flexible Social Media Management Solution – Part 2

Following up on last week’s article where we talked about the main benefits of using HootSuite as your social media management solution, this week we will be shedding light on the reporting facilities provided by it. Here’s where HootSuite stands out from most other tools - you can analyse your social media performance using over 40 analytics modules for a custom report or simply use a pre-made template for a quick…
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