Category Archives: Web Design and Development

Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I decided to give the sender a taste of his own medicine by getting his account…

In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, [bctt tweet="having a web presence is only the START of your business’ online journey!"] Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors into potential leads, what I explain to business owners is that if they are serious…

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,[bctt tweet="for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results" via="no"] and that too, naturally! Today’s customers are tech savvy and no longer look in…

The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And [bctt tweet="when it comes to boosting online engagement, nothing can overtake videos."] Video backgrounds – as the name suggests uses videos as the background of the website, usually the home page, first rose to popularity in 2013 and never looked back. Today, dozens…

The digital age is revolutionising how consumers perceive brands and approach them for their needs. From information search, choice availability and personal preferences to communication with the brand and the eventual purchase decision, everything has changed. Digital consumers have become more informed and less tolerant than they were a decade ago. However, there is one thing that has remained consistent all through this time. The role of emotions in the…

How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design technology and are called responsive websites, because they respond to the needs of the people…

“Content strategy plans for the creation, publication, and governance of useful, usable content (UX Booth, 2014).” Image Source: Pixabay Content on a website can originate starting from the menu text to body text, blog post text, news text, product related text and may even refer to images. Facebook content was mainly organised by developers, designers and product managers. The Facebook UX team realized the importance of…

Rest in Peace or Responsive Integrated Platform for your website - the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to make their websites mobile-friendly. Should we be taking these warnings seriously, they would ask. My…

With mobile connections reaching over 7 billion, which is almost matching the global population figure of 7.2 Billion (source www.gsmaintelligence.com). It is now changing the way we do our business today. Having developed and seen the growth of many eCommerce internet marketing platforms over the years and now into more and more development of mCommerce platforms due to increasing demand and appetite from the user community, I want to explain…

Is your business website providing the necessary results that you have been looking for? If you have been thinking of building a new website or revamping your existing one, read on as we take you through some creative and exciting trends in web design technology. Your website makeover will be a success, we promise! Your website is the cornerstone of your digital marketing strategy. And, as you invest more in…