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Category Archives: Web Design and Development

Top 7 Trends for an Effective Website Makeover

Is your business website providing the necessary results that you have been looking for? If you have been thinking of building a new website or revamping your existing one, read on as we take you through some creative and exciting trends in web design technology. Your website makeover will be a success, we promise! Your website is the cornerstone of your digital marketing strategy. And, as you invest more in…
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future web

Responsive Web Design – the Future of Web

With mobile devices increasing in popularity, it has become imperative for any business to ensure their website is accessible by smart phones and tablets alike. Studies show that the sale of PCs has begun to decline (from 2011 to 2012), for the first time since 2001. This is a result of increasing demand for smart phones and tablet devices by tech-savvy consumers. Courtesy: As a result, when you approach…
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From Concept to Market – A Digital Marketing Success Story in Sydney

In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations. Those of you from Sydney and around would appreciate the competitive nature of the dry…
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online reputation

3 tips to managing your online reputation

Reputation management is important to both an individual and business alike. With businesses focusing heavily on the digital sphere, managing your reputation is important. Some misconceptions about online reputation management is that it is only limited to social media, while others limit it to public relations. Social media and PR are different dimensions of reputation management. With the exponential growth of online marketing channels, we present 3 tips to managing…
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Website WOW Factor

Does Your Website Have the WOW Factor?

Your business website is the primary touch-point for your target audience. Whether you have an e-commerce website or use your site to better market your product/service offering, ask yourself whether your website is capable of providing users a memorable experience and prompting them to action. Many a business owner is left wondering, regardless of how beautiful their websites are, why the conversion (converting a visitor in to a customer) rate…
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Importance mobile websites

The Importance of Mobile Websites for Business

Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for bargains, comparing prices etc.), product research (product related feedback on forums and social media channels)…
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