So how can you make the most out of this feature? Let me explain using the acronym: R.E.A.C.T.I.O.N.S.
Before you start your own journey with Facebook Reactions, learn from the rivals. You can go to your competitors’ Facebook page, click on the reactions of any post and see what kind of emotions it has generated.
There is no questioning the fact that Facebook Reactions are a hit. Small businesses seeking to take their Facebook engagement to another level, can create posts that encourages reactions more than comments, to get better insights into how their audience feels with respect to certain products or offers.
For example a fashion brand can use 4 different images to learn which design got the most “Wows.”
Avoid Negative Comments
We all make mistakes, but their results could be amplified if we have a social media channel where our customers can bombard us with negative comments and bad reviews. Since now users can show their sadness or anger through the reactions, businesses can cleverly duck negative comments by being proactive.
Adding an explanation or apology before negative comments start to pour in can curtail bad word of mouth, since most of the users might just respond with an “Anger” reaction. An Anger reaction will still have less impact than a negative comment. In fact, they may even Like your proactive thinking!
If you are wondering why you see a certain type of ads in your newsfeed every time you log in, it’s because Facebook personalises the feed with respect to how you react to the posts you see there.
A Like, Love or Wow reaction from your audience to your business ad means that Facebook should be showing more of such content in their news feed, hence making your Ad campaigns much more effective and laser targeted.
Notice Post Lovers
People are more likely to talk about things that they love! Following the same principal explained by Jonah Berger in his book: Contagious: Why Things Catch On, you have a good enough reason to keep a close eye on the people who “Love” your posts most frequently.
Explore the Love icon on the posts to dig out the names of those who Love you. These people can make great brand advocates for your business and deserve special attention.
You can send them special offers to build loyalty and give more great content that you think they will Love and Share.
Nearly 2 months down the line, Likes still seem to be a popular reaction with Facebook users. However, with your potential customers having so many options to respond to your posts, if the posts on your business page are still getting ONLY Likes, you need to ask if your posts are resonating well with your audience? And if you are doing enough to spark the other emotions you would like to get from your Facebook fans. May be its time for a strategy overhaul.
Are your looking for a holistic Facebook Marketing strategy that not only promotes your business online but also generates meaningful insights for better targeting?
We can help! At SolomoIT, we are a team of Digital Marketing experts and can assist you in creating and running your Social Media campaigns. We are actively involved in promoting SME business owners seeking to outsource online marketing services. We have helped a number of small and medium businesses in Australia from industries as diverse as finance and real estate to food and tradie businesses, in developing a strong digital presence and generate more leads online.