You may have noticed that YouTube’s ‘comments’ section isn’t really loaded with useful feedback. However, YouTube says, this new update is to ensure that “YouTube comments will become conversations that matter to you.” Instead of organising comments by chronology, YouTube will now rank them by relevancy, taking into account who wrote a comment, +1s, the number of replies and other signals to surface the best comments. This will help keep track of how your audience is responding to your video-based social media activities.
Four days after fashion designer Michael Kors became the first brand to run ads on Instagram, here’s a peek behind some of the key metrics of the inaugural campaign. The ad has brought more than 33,000 new followers to Michael Kors, which is 16 times more than the average number for the brand’s previous 5 non-promoted posts, each of which were featured on Instagram’s ‘popular page’.
The sponsored post generated 370% more likes than the average of Michael Kors’ last 5 posts, with an estimated 6.15 million users viewing it. Is Instagram a prt of your social media marketing strategy?