Although Instagram might trail behind many of the other social media sites in terms of users they are close to the top in terms of user engagement and daily check-ins. Just because your company might not offer visually appealing products or services doesn’t mean you should ignore this social media platform. With 32 million daily users that spend, on average, 257 minutes per month on the site, it’s clear to see why brands and retailers are starting to increase their Instagram presence.

Using the site isn’t difficult, but getting noticed can be quite a challenge. If you’re not a photo centric business, you might be hard-pressed to come up with ideas on how to appeal to those seeking stunning visuals. Some of the best companies have told their brand’s story through Instagram. Highlight your company’s angle and provide images that your audience can relate to.

Of course, it takes a lot more than just pretty pictures to attract a following. The most important part of any social media platform is user engagement. The infographic below can provide you with some excellent tips on how to organically grow your fanbase and produce highly shareable content. Of course don’t forget to have fun!



About the Author, Ivan Serrano

Ivan Serrano is a social media, business and finance journalist living in the Bay Area of California.

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