Mobile phones might have been around since 1973, but it wasn’t until the release of the iPhone back in 2008 that it truly became integrated into people’s everyday lives. Now people are constantly connected to the internet and, in fact, perform most of their tasks from their smartphone. Despite the continuous growth of mobile usage, many companies still have not made their own sites mobile friendly. Considering that 61 percent of people will leave immediately if it isn’t optimized for mobile, businesses are losing out on a lot of potential customers by ignoring this huge market.
And it doesn’t look like it’s slowing down anytime soon. As technology continues to improve and materials needed to produce these devices drop in price, it’s likely that mobile commerce and web browsing will continue to increase. In fact, it’s expected that m-commerce revenue will exceed $500 billion by 2017. If your company wants to remain relevant in today’s world you should put mobile optimization at the top of your to-do list if you haven’t done so already. Here’s an infographic that will give you a bit more background on the incredible growth of the mobile market and how you can tap into it to come out ahead of your competitors.