Can B2C businesses afford not to adapt from eCommerce to mCommerce?

mCommerce and eCommerce

With mobile connections reaching over 7 billion, which is almost matching the global population figure of 7.2 Billion (source www.gsmaintelligence.com). It is now changing the way we do our business today. Having developed and seen the growth of many eCommerce internet marketing platforms over the years and now into more and more development of mCommerce platforms due to increasing demand and appetite from the user community, I want to explain why most B2C businesses will be forced into considering mCommerce in the near feature.

Just before I start, here are the definition of mCommerce for eCommerce for novice reader of this article:

What is mCommerce?

Many choose to think of mCommerce (Mobile Commerce) as meaning of “Shopping on a portable device rather than a traditional desktop or laptop computer, and this portable device is most commonly a smartphone or tablet.”

The delivery of electronic commerce experiences directly into the customer’s hand, anywhere, through wireless technology.

What is eCommerce?

Performing or enabling business on the Internet is called eCommerce. Ecommerce is short for “electronic commerce.”

Electronic commerce draws on technologies such as Mobile Commerce, Electronic Funds Transfer, Internet Marketing, Online Transaction Processing, Electronic Data Interchange and etc.

mCommerce vs eCommerce

mCommerceeCommerce
Uses mobile devices/ portable devices for business transactionsUses desktop computers or laptops for business transactions
Available anyplace you go, even if there is no InternetYou need to go to a place where there is Internet to access your online transactions
Very handy and easy to carryYou cannot always bring your computer or laptop everywhere you go
Charged through the caller’s rate, deduction of user’s credit, and mobile bankingCharge through the use of credit cards that are swiped in credit card machines

Revolutions of the past

mCommerce – 2010’s

  • 37% of eCommerce sales were done from a smart mobile device in 2013
  • $119 Billion in expected sales through mCommerce worldwide by end of next year (2015).

eCommerce – 1990’s

  • Created an easy way for customers to shop and compare
  • Allowed venders to connect with more consumers

Mobile Evolution for Consumers

knowledgeexperienceconvenience
KnowledgeExperienceConvenience
Price comparisons on the flyMore engagedAccess to discounts & coupons
Product reviews & product infoMore empoweredOffers a single payment device
Feedback from friends & familyMore responsiveLess clutter, more organised

Mobile Evolution for Businesses

greater-knowledge-basenew-communication-channels
Greater Knowledge BaseNew Communication Channels
Purchase behavior insightLocation based service; relevant communications with consumers
Location & time awarenessNear field notifications; in store communications with consumers
Understanding consumer patterns

10 latest deliveries that have flashed with ongoing mCommerce evolution

  1. Rise of smartphones
  2. Mobile optimised sites
  3. Mobile Apps for iOS and Android
  4. Mobile coupons and discounts
  5. Barcode, QR and NFC Support
  6. Personalisation
  7. Global Positioning System (GPS) based services
  8. Augmented Reality
  9. Mobile Wallets
  10. Social Commerce

Current leading industries that have adapted mCommerce

  • Fashion & Beauty
  • Food & Beverages
  • Software Applications
  • Airline Ticketing
  • Education Materials

The growth of mCommerce

Growth of mCommerce

mCommerce cant be stopped. The consumer is ready and waiting

As per the list above, B2C businesses like airlines and retailers have already adapted to this very well. In my view we are going to see a tremendous growth in mCommerce and it will become the way of doing business for many. Your consumers have the appetite and are ready for this. Is your business ready for this? Some B2C business may not have a choice other than quickly adapting to this technology.

What do you think? I love to hear your views?

Data Source from: Getchee & Forrester Research

Related Articles
Mobile Market Domination – An Infographic
How can mobile apps increase your sales performance? – Digital Marketing Digest
Does your Business Require a Mobile App? – Business Tips to Think Digital
New opportunities for mobile marketing with increasing Android smartphone shipments – Digital Marketing Daily

About the Author, Digital Marketing

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