Recent advancements in the digital sphere have revolutionised the world of business in numerous ways. A couple of decades ago, marketing communications were limited to TV, radio and print, which remain very expensive and beyond the reach for many small businesses here in Australia. The situation where big marketing budgets mean more clout for the organisation has changed immensely due to the advent of digital marketing channels. These channels have levelled the playing field for small businesses, arming them with the tools to take on their larger, cash-rich competitors.
This week we address how you too can harness the power of digital marketing to reach a wider audience, build meaningful connections, nurture your brand and in turn increase revenue.
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