Is FOCUS – a Critical Success Factor to Social Selling in 2014?

Yet another year has passed us by, and once again the gurus who predicted social selling was just a fad have been proven wrong. Social media continues to grow at a searing pace. I’ve been surprised at the number of enquiries I receive from even some large corporations eager to know how to make the most of social selling in their environment.

My acronym for FOCUS is simply, “Finding Our Customers Using Social channels”.

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