Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral medium.
With LinkedIn set to pass 4 million members in the very near future, Australia accounts for 2% of the platform’s global membership. Given Australia’s relatively small population, this figure is significant considering it represents 35% of the workforce. With approximately one out of three employees present on LinkedIn, it isn’t hard to imagine how with just a few clicks of the mouse, valuable connections can be formed, without having to spend endless evenings at networking events.
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