This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach a wider audience and resurface old tweets that went unnoticed.
The changes are likely to go into effect in a few months’ time.
Since its inception, brands have been aggressively using Twitter to close more deals, generate more leads and drive more traffic. Let’s take a look how much MORE you can do with the soon to be rolled out changes on Twitter.
Manage Customer Service
Currently @name counts towards the character limit. In replies with several people mentioned discussions tends to die off after a while since you have no character space left.
Small to medium businesses that are relying on Twitter as a customer service platform can now skip on those pesky three to four part tweets in order to reply. But that’s not the only way how the soon to be released tweaks will effect customer service for brands. Twitter is killing off “.@” that is currently used to reach all your audience. Instead, brands can retweet it to signal that you want it to be seen by all your followers, making broadcasting simpler and faster.
Twitter is still counting URLs in its 140 character limit, which takes up to 23 characters. While this may not appear to be great news for those who were hoping to express more in their tweets with this upcoming update, this continues to be helpful for brands seeking to direct their twitter audience to their website.
Resurface Old Content
A feature not previously allowed was to retweet your own tweets. However, this will be another major change as Twitter rolls out its latest update.
There is no questioning the fact that words alone cannot make the kind of impact that visuals can do. As video marketing takes off and images become mainstream, this can be a great opportunity for brands to get deeper engagement with their tweets.
We can help! At SolomoIT, we are a team of Digital Marketing experts and can assist you in developing a Twitter Marketing Strategy for your business and work with you in developing and running effective social media campaigns on Twitter. We are actively involved in promoting SME Business owners seeking to outsource Online Marketing Services and have helped a number of small and medium businesses in Australia from industries as diverse as finance and real estate to food and tradie businesses, in developing a strong digital presence and generate more leads online.
Wardah Wadood is a content strategist with over 4 years of experience working with local and international clients on various digital content related projects for small and medium enterprises. Content is where her passion lies. Working for SolomoIT, Wardah has helped businesses make the most of their digital marketing efforts by producing customer-centric, well-researched and engaging content to be distributed across multiple digital channels.