Top 10 Social Media Trends To Watch Out For In 2013

Yet another year has passed with so many predictions and expectations coming true (not the one about the end of the world though, thankfully). Facebook went for an IPO and also reached 1 billion users, Twitter hit 500 million users, LinkedIn launched timeline style pages and Google + launched hangouts and communities.

The common factor in 2012 with regards to social media platforms was they recognised the need to offer localised information and mobile based applications. This trend is set to continue well into 2013 (Social.Local.Mobile). The diagram below indicates how some of the key social media platforms will continue to evolve.

social media platforms

Source: –

Without further ado, here’s our list of key trends that will govern social media platforms this year:

  1. With mobile applications ruling the world, it goes without saying that mobile advertising will become a key revenue generator for social media platforms and companies.
  2. Social media has moved well beyond engagement and content. It has become a bona fide experience marketing channel.
  3. Location based marketing is going to become a key to unlocking customer purchases and drive online sales.
  4. Search engine marketing is moving beyond the web and into mobile. Web optimised content alone is not going to create customer leads. Mobile and tablet optimised content will become another service offering for digital marketing agencies.
  5. Mobile will become the biggest game changer, not just through mobile applications and in-app advertising, but also through other mediums such as 2D barcodes (QR codes) and Near Field Communications (NFC).
  6. Marketers will begin to understand the ROI associated with social media marketing. We always knew that social media marketing generated revenue via referral marketing. But marketers always had a tough time pinning an exact number to this revenue stream. But this will change, especially because smart-phones have becomes consumers’ personal shoppers.
  7. It’s crunch time for Google +! This will be the year that Google’s social media platform either takes off in a big way or dies down.
  8. Social media platforms will become the biggest source of business intelligence for organisations. The shift has already started, but the economic downturn and the cost of conducting market research will hasten the process.
  9. Facebook will make a shift from being a C2C platform to a more B2B platform. If the biggest social media platform is to ensure its survival, it needs to also start focusing on the B2B market.
  10. Organisations will take a more integrated and centralised approach to social media marketing and consider it in the overarching organisational goals and strategies.

Localised content via mobile devices is going to become the biggest trend in 2013. More and more companies will stop using social media platforms as marketing and customer engagement channels and start integrating them into the core business. 2013 is will be the year that we realise that “social” is no longer limited to social media; it encompasses consumer behaviour, data and shopping.

The world has gone social, and not just on Facebook, LinkedIn, Twitter or Google+!

About solomoIT

SolomoIT is a digital marketing agency, based in Sydney, Australia, offering fully integrated social, local and mobile marketing solutions.

Logan Nathan
    To stay in touch with the latest from the world of Digital Marketing
    Fields marked with an * are required
    Subscribe to our newsletter

    Leave a Comment

    1. Pingback: Mstiteli: Final (2019)

    2. Pingback: 2020-2020-2020

    3. Pingback:

    4. Pingback: Èãðà Ïðåñòîëîâ 8 ñåçîí 5 ñåðèÿ

    5. Pingback: Èãðà ïðåñòîëîâ 8 ñåçîí âñå ñåðèè

    6. Pingback: 2021

    7. Pingback:

    8. Pingback:

    9. Pingback: Èãðà ïðåñòîëîâ 8 ñåçîí

    10. Pingback: Èãðà ïðåñòîëîâ 8 ñåçîí Ëîñòôèëüì

    11. Pingback: Èãðà ïðåñòîëîâ 8 ñåçîí 2 ñåðèÿ 3 ñåðèÿ

    12. Pingback:

    13. Pingback: canadian pharmacies online

    14. Pingback: 2019

    15. Pingback: Autoapprove List

    16. Pingback:

    17. Pingback:

    18. Pingback:

    19. Pingback: /

    20. Pingback:

    21. Pingback: Gulasch Suppe von little Lunch

    22. Pingback: Andrew Wright Maine lawyer

    23. Pingback: Service

    24. Pingback: hydroquinone

    25. Pingback: CCTV installation Wolverhampton

    26. Pingback: mortgages made 123

    27. Pingback: black magic adam & eve

    28. Pingback: Ba Be Vietnam

    29. Pingback: lay flat polythene tubing

    30. Pingback: sex toy review

    31. Pingback: sex toys

    32. Pingback: date and time stamp on photo

    33. Pingback: Bizarre Sex Toys

    34. Pingback: military manuals

    35. Pingback: High Precision Dosing Peristaltic Pump

    36. Pingback: ebooks for resale

    37. Pingback: sealmaster

    38. Pingback: Portugal

    39. Pingback: life like dong

    40. Pingback: vibrating strapless strap-on

    41. Pingback: Couple sex toy

    42. Pingback: slave kit

    43. Pingback: Cash Money Records

    44. Pingback: jee juh

    45. Pingback: magic massager

    46. Pingback: glass candy juicer dildo

    47. Pingback: youth female poomsae uniform

    48. Pingback: replicawatchesheaven

    49. Pingback: eric-dane

    50. Pingback: southbeach

    51. Pingback:

    52. Pingback: pickupkingz

    53. Pingback: Dianabol for Sale

    54. Pingback: 1

    55. Pingback: social media

    56. Pingback: radl List

    57. Pingback: Autoapprove List

    58. Pingback: Sex Stories

    59. Pingback: sex stories

    60. Pingback: bangla choti

    61. Pingback: Side Effects Of Vaginal Tightening Cream

    62. Pingback: Legal Steroids and Workout Supplements Review

    63. Pingback:

    64. Pingback: Happy Merry Christmas 2016

    65. Pingback: Buy PhenQ Weight Loss Pill Review 2017

    66. Pingback: Legal Bodybuilding Anabolic Steroids Review

    67. Pingback: Surplus

    68. Pingback: classic coffee

    69. Pingback: Do it yourself divorce Texas

    70. Pingback: Texas Divorce Efile

    71. Pingback: Bale

    72. Pingback:

    73. Pingback: mdansby

    74. Pingback: plasma electronics

    75. Pingback: LIVE TV

    76. Pingback: Descargar en mp3

    77. Pingback: Buy Seals Online

    78. Pingback: adult website design

    79. Pingback: インフルエンザ

    80. Pingback: work online from home no startup cost

    81. Pingback: Free Download

    82. Pingback: bdsm nipple clamps

    83. Pingback: silicone vibrator

    84. Pingback: Thrusting Vibe

    85. Pingback: Brain

    86. Pingback: Brains

    87. Pingback: Human

    88. Pingback: My personality test

    89. Pingback: free software download for pc

    90. Pingback: Personality tests

    91. Pingback: Radio Jahan

    92. Pingback: Gratis Descargar

    93. Pingback: penis exercise

    94. Pingback: best male sex toys

    95. Pingback: mesothelioma law

    96. Pingback: Renaissance Hotel

    97. Pingback: love quotes for her

    98. Pingback: Virginia Beach Hotels

    99. Pingback: Hotels Near Disneyland

    100. Pingback: Сталик Ханкишиев

    101. Pingback: インフルエンザ

    102. Pingback: huge discounts

    103. Pingback: Drug and alcohol rehabilitation

    104. Pingback: Drug rehabilitation center

    105. Pingback: dedicated server

    106. Pingback: Cars

    107. Pingback: Gutter Cleaning Prices

    108. Pingback: real work from home jobs

    109. Pingback: 10 Minute Fat Loss Review

    110. Pingback: manage dedicated server

    111. Pingback: free software download for windows 10

    112. Pingback: full software download for pc

    113. Pingback: Las Vegas Hair Loss Treatment

    114. Pingback: TAXI DUBROVNIK

    115. Pingback: Body Detoxification

    116. Pingback: Body Detoxification

    117. Pingback: Compra y Venta de Paletas

    118. Pingback: tamil sex story

    119. Pingback: aishwarya rai sex story

    120. Pingback: free software download for pc

    121. Pingback: free ebook downloads

    122. Pingback: Personality Test Online FREE

    123. Pingback: pink rabbit vibrator

    124. Pingback: haunted ring

    125. Pingback: g spot vibrator

    126. Pingback: porn

    127. Pingback: cat food

    128. Pingback: cut resistant gloves

    129. Pingback:

    130. Pingback: Flat Belly Fast DVD Review

    131. Pingback: Be Happy

    132. Pingback: HRW

    133. Pingback: What Are

    134. Pingback: best anal beads

    135. Pingback: Riding vibrator

    136. Pingback: anal plug

    137. Pingback: vibrating butt plug

    138. Pingback: Iphone st Augustine

    139. Pingback: anal sex toys

    140. Pingback: T-shirts Factory

    141. Pingback: Managed Services Provider

    142. Pingback: cats

    143. Pingback: Google

    144. Reply

      Howdy! I could have sworn I’ve been to this blog before but
      after going through a few of the articles I realized
      it’s new to me. Anyways, I’m definitely delighted I stumbled upon it
      and I’ll be bookmarking it and checking back regularly!

    145. Hey! Do you use Twitter? I’d like to follow you if
      that would be ok. I’m definitely enjoying your blog and look forward
      to new posts.

    146. Reply

      I used to be able to find good info from your articles.

    147. Your style is so unique compared to other folks I have read stuff
      from. Thank you for posting when you have the opportunity, Guess I will just book mark this web site.

    148. Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment
      didn’t appear. Grrrr… well I’m not writing
      all that over again. Anyways, just wanted to say great

    149. Wow, incredible blog layout! How long have you been blogging for?

      you made blogging look easy. The overall look of your web site is great, let alone the content!

    150. I’m not sure exactly why but this web site is loading very slow
      for me. Is anyone else having this problem or is it a issue on my end?
      I’ll check back later and see if the problem still exists.

    151. Reply

      I do agree with all of the ideas you have presented in your post.
      They’re really convincing and will definitely work. Still, the posts are very short for newbies. Could you please extend them a bit from next time? Thanks for the post.

      • Thanks for checking out our blog. The reason the posts are short are cos’ we’re attempting to scratch the surface instead of going too deep into the technical aspects of social, local and mobile. :)

      • Naveen S
      • January 29, 2013

      Will indeed be keeping an eye out for how things will change as far as “mobile” is concerned!

    152. Thanks for dropping by. Hope you found it useful!