Yet another year has passed with so many predictions and expectations coming true (not the one about the end of the world though, thankfully). Facebook went for an IPO and also reached 1 billion users, Twitter hit 500 million users, LinkedIn launched timeline style pages and Google + launched hangouts and communities.
The common factor in 2012 with regards to social media platforms was they recognised the need to offer localised information and mobile based applications. This trend is set to continue well into 2013 (Social.Local.Mobile). The diagram below indicates how some of the key social media platforms will continue to evolve.
Source: – http://www.mediabistro.com/alltwitter/social-media-marketing-future_b31172
Without further ado, here’s our list of key trends that will govern social media platforms this year:
- With mobile applications ruling the world, it goes without saying that mobile advertising will become a key revenue generator for social media platforms and companies.
- Social media has moved well beyond engagement and content. It has become a bona fide experience marketing channel.
- Location based marketing is going to become a key to unlocking customer purchases and drive online sales.
- Search engine marketing is moving beyond the web and into mobile. Web optimised content alone is not going to create customer leads. Mobile and tablet optimised content will become another service offering for digital marketing agencies.
- Mobile will become the biggest game changer, not just through mobile applications and in-app advertising, but also through other mediums such as 2D barcodes (QR codes) and Near Field Communications (NFC).
- Marketers will begin to understand the ROI associated with social media marketing. We always knew that social media marketing generated revenue via referral marketing. But marketers always had a tough time pinning an exact number to this revenue stream. But this will change, especially because smart-phones have becomes consumers’ personal shoppers.
- It’s crunch time for Google +! This will be the year that Google’s social media platform either takes off in a big way or dies down.
- Social media platforms will become the biggest source of business intelligence for organisations. The shift has already started, but the economic downturn and the cost of conducting market research will hasten the process.
- Facebook will make a shift from being a C2C platform to a more B2B platform. If the biggest social media platform is to ensure its survival, it needs to also start focusing on the B2B market.
- Organisations will take a more integrated and centralised approach to social media marketing and consider it in the overarching organisational goals and strategies.
Localised content via mobile devices is going to become the biggest trend in 2013. More and more companies will stop using social media platforms as marketing and customer engagement channels and start integrating them into the core business. 2013 is will be the year that we realise that “social” is no longer limited to social media; it encompasses consumer behaviour, data and shopping.
The world has gone social, and not just on Facebook, LinkedIn, Twitter or Google+!
About solomoIT
SolomoIT is a digital marketing agency, based in Sydney, Australia, offering fully integrated social, local and mobile marketing solutions.
Categories
- Brand Development
- Business Advice
- Digital Marketing Management
- Digital Strategy
- Employee Advocacy
- Internet Marketing Tips
- Management Strategies
- Miscellaneous
- Mobile Development
- Modern & Innovative Workplace
- Online Marketing
- Search Engine Optimisation
- SMB Advice and Marketing
- Social Local Mobile Infographics
- Social Media Marketing
- Social Selling
- Web Design and Development
- Web Services
Pingback: Gulasch Suppe von little Lunch
Pingback: Andrew Wright Maine lawyer
Pingback: Service
Pingback: hydroquinone
Pingback: CCTV installation Wolverhampton
Pingback: mortgages made 123
Pingback: black magic adam & eve
Pingback: Ba Be Vietnam
Pingback: lay flat polythene tubing
Pingback: sex toy review
Pingback: sex toys
Pingback: date and time stamp on photo
Pingback: Bizarre Sex Toys
Pingback: military manuals
Pingback: High Precision Dosing Peristaltic Pump
Pingback: ebooks for resale
Pingback: sealmaster
Pingback: Portugal
Pingback: life like dong
Pingback: vibrating strapless strap-on
Pingback: Couple sex toy
Pingback: slave kit
Pingback: Cash Money Records
Pingback: jee juh
Pingback: magic massager
Pingback: glass candy juicer dildo
Pingback: youth female poomsae uniform
Pingback: replicawatchesheaven
Pingback: eric-dane
Pingback: southbeach
Pingback: paydaycgtloansnhj.com
Pingback: pickupkingz
Pingback: Dianabol for Sale
Pingback: 1
Pingback: social media
Pingback: radl List
Pingback: Autoapprove List
Pingback: Sex Stories
Pingback: sex stories
Pingback: bangla choti
Pingback: Side Effects Of Vaginal Tightening Cream
Pingback: Legal Steroids and Workout Supplements Review
Pingback: http://www.phenqukbuy.com/
Pingback: Happy Merry Christmas 2016
Pingback: Buy PhenQ Weight Loss Pill Review 2017
Pingback: Legal Bodybuilding Anabolic Steroids Review
Pingback: Surplus
Pingback: classic coffee
Pingback: Do it yourself divorce Texas
Pingback: Texas Divorce Efile
Pingback: Bale
Pingback: mdansby.com
Pingback: mdansby
Pingback: plasma electronics
Pingback: LIVE TV
Pingback: Descargar en mp3
Pingback: Buy Seals Online
Pingback: adult website design
Pingback: インフルエンザ
Pingback: work online from home no startup cost
Pingback: Free Download
Pingback: bdsm nipple clamps
Pingback: silicone vibrator
Pingback: Thrusting Vibe
Pingback: Brain
Pingback: Brains
Pingback: Human
Pingback: My personality test
Pingback: free software download for pc
Pingback: Personality tests
Pingback: Radio Jahan
Pingback: Gratis Descargar
Pingback: penis exercise
Pingback: best male sex toys
Pingback: mesothelioma law
Pingback: Renaissance Hotel
Pingback: love quotes for her
Pingback: Virginia Beach Hotels
Pingback: Hotels Near Disneyland
Pingback: Сталик Ханкишиев
Pingback: インフルエンザ
Pingback: huge discounts
Pingback: Drug and alcohol rehabilitation
Pingback: Drug rehabilitation center
Pingback: dedicated server
Pingback: Cars
Pingback: Gutter Cleaning Prices
Pingback: real work from home jobs
Pingback: 10 Minute Fat Loss Review
Pingback: manage dedicated server
Pingback: free software download for windows 10
Pingback: full software download for pc
Pingback: Las Vegas Hair Loss Treatment
Pingback: TAXI DUBROVNIK
Pingback: Body Detoxification
Pingback: Body Detoxification
Pingback: Compra y Venta de Paletas
Pingback: tamil sex story
Pingback: aishwarya rai sex story
Pingback: free software download for pc
Pingback: free ebook downloads
Pingback: Personality Test Online FREE
Pingback: pink rabbit vibrator
Pingback: haunted ring
Pingback: g spot vibrator
Pingback: porn
Pingback: cat food
Pingback: cut resistant gloves
Pingback: http://drjaydani.com/
Pingback: Flat Belly Fast DVD Review
Pingback: Be Happy
Pingback: HRW
Pingback: What Are
Pingback: best anal beads
Pingback: Riding vibrator
Pingback: anal plug
Pingback: vibrating butt plug
Pingback: Iphone st Augustine
Pingback: anal sex toys
Pingback: T-shirts Factory
Pingback: Managed Services Provider
Pingback: cats
Pingback: Google
Howdy! I could have sworn I’ve been to this blog before but
after going through a few of the articles I realized
it’s new to me. Anyways, I’m definitely delighted I stumbled upon it
and I’ll be bookmarking it and checking back regularly!
Hey! Do you use Twitter? I’d like to follow you if
that would be ok. I’m definitely enjoying your blog and look forward
to new posts.
I used to be able to find good info from your articles.
Your style is so unique compared to other folks I have read stuff
from. Thank you for posting when you have the opportunity, Guess I will just book mark this web site.
Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment
didn’t appear. Grrrr… well I’m not writing
all that over again. Anyways, just wanted to say great
blog!
Wow, incredible blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your web site is great, let alone the content!
I’m not sure exactly why but this web site is loading very slow
for me. Is anyone else having this problem or is it a issue on my end?
I’ll check back later and see if the problem still exists.
I do agree with all of the ideas you have presented in your post.
They’re really convincing and will definitely work. Still, the posts are very short for newbies. Could you please extend them a bit from next time? Thanks for the post.
Thanks for checking out our blog. The reason the posts are short are cos’ we’re attempting to scratch the surface instead of going too deep into the technical aspects of social, local and mobile.
Will indeed be keeping an eye out for how things will change as far as “mobile” is concerned!
Thanks for dropping by. Hope you found it useful!