Top 10 Social Media Trends To Watch Out For In 2013

Yet another year has passed with so many predictions and expectations coming true (not the one about the end of the world though, thankfully). Facebook went for an IPO and also reached 1 billion users, Twitter hit 500 million users, LinkedIn launched timeline style pages and Google + launched hangouts and communities.

The common factor in 2012 with regards to social media platforms was they recognised the need to offer localised information and mobile based applications. This trend is set to continue well into 2013 (Social.Local.Mobile). The diagram below indicates how some of the key social media platforms will continue to evolve.

social media platforms

Source: –

Without further ado, here’s our list of key trends that will govern social media platforms this year:

  1. With mobile applications ruling the world, it goes without saying that mobile advertising will become a key revenue generator for social media platforms and companies.
  2. Social media has moved well beyond engagement and content. It has become a bona fide experience marketing channel.
  3. Location based marketing is going to become a key to unlocking customer purchases and drive online sales.
  4. Search engine marketing is moving beyond the web and into mobile. Web optimised content alone is not going to create customer leads. Mobile and tablet optimised content will become another service offering for digital marketing agencies.
  5. Mobile will become the biggest game changer, not just through mobile applications and in-app advertising, but also through other mediums such as 2D barcodes (QR codes) and Near Field Communications (NFC).
  6. Marketers will begin to understand the ROI associated with social media marketing. We always knew that social media marketing generated revenue via referral marketing. But marketers always had a tough time pinning an exact number to this revenue stream. But this will change, especially because smart-phones have becomes consumers’ personal shoppers.
  7. It’s crunch time for Google +! This will be the year that Google’s social media platform either takes off in a big way or dies down.
  8. Social media platforms will become the biggest source of business intelligence for organisations. The shift has already started, but the economic downturn and the cost of conducting market research will hasten the process.
  9. Facebook will make a shift from being a C2C platform to a more B2B platform. If the biggest social media platform is to ensure its survival, it needs to also start focusing on the B2B market.
  10. Organisations will take a more integrated and centralised approach to social media marketing and consider it in the overarching organisational goals and strategies.

Localised content via mobile devices is going to become the biggest trend in 2013. More and more companies will stop using social media platforms as marketing and customer engagement channels and start integrating them into the core business. 2013 is will be the year that we realise that “social” is no longer limited to social media; it encompasses consumer behaviour, data and shopping.

The world has gone social, and not just on Facebook, LinkedIn, Twitter or Google+!

About solomoIT

SolomoIT is a digital marketing agency, based in Sydney, Australia, offering fully integrated social, local and mobile marketing solutions.

Logan Nathan
    To stay in touch with the latest from the world of Digital Marketing
    Fields marked with an * are required
    Subscribe to our newsletter

    Leave a Comment

    1. Pingback: Ba Be Vietnam

    2. Pingback: lay flat polythene tubing

    3. Pingback: sex toy review

    4. Pingback: sex toys

    5. Pingback: date and time stamp on photo

    6. Pingback: Bizarre Sex Toys

    7. Pingback: military manuals

    8. Pingback: High Precision Dosing Peristaltic Pump

    9. Pingback: ebooks for resale

    10. Pingback: sealmaster

    11. Pingback: Portugal

    12. Pingback: life like dong

    13. Pingback: vibrating strapless strap-on

    14. Pingback: Couple sex toy

    15. Pingback: slave kit

    16. Pingback: Cash Money Records

    17. Pingback: jee juh

    18. Pingback: magic massager

    19. Pingback: glass candy juicer dildo

    20. Pingback: youth female poomsae uniform

    21. Pingback: replicawatchesheaven

    22. Pingback: eric-dane

    23. Pingback: southbeach

    24. Pingback:

    25. Pingback: pickupkingz

    26. Pingback: Dianabol for Sale

    27. Pingback: 1

    28. Pingback: social media

    29. Pingback: radl List

    30. Pingback: Autoapprove List

    31. Pingback: Sex Stories

    32. Pingback: sex stories

    33. Pingback: bangla choti

    34. Pingback: Side Effects Of Vaginal Tightening Cream

    35. Pingback: Legal Steroids and Workout Supplements Review

    36. Pingback:

    37. Pingback: Happy Merry Christmas 2016

    38. Pingback: Buy PhenQ Weight Loss Pill Review 2017

    39. Pingback: Legal Bodybuilding Anabolic Steroids Review

    40. Pingback: Surplus

    41. Pingback: classic coffee

    42. Pingback: Do it yourself divorce Texas

    43. Pingback: Texas Divorce Efile

    44. Pingback: Bale

    45. Pingback:

    46. Pingback: mdansby

    47. Pingback: plasma electronics

    48. Pingback: LIVE TV

    49. Pingback: Descargar en mp3

    50. Pingback: Buy Seals Online

    51. Pingback: adult website design

    52. Pingback: インフルエンザ

    53. Pingback: work online from home no startup cost

    54. Pingback: Free Download

    55. Pingback: bdsm nipple clamps

    56. Pingback: silicone vibrator

    57. Pingback: Thrusting Vibe

    58. Pingback: Brain

    59. Pingback: Brains

    60. Pingback: Human

    61. Pingback: My personality test

    62. Pingback: free software download for pc

    63. Pingback: Personality tests

    64. Pingback: Radio Jahan

    65. Pingback: Gratis Descargar

    66. Pingback: penis exercise

    67. Pingback: best male sex toys

    68. Pingback: mesothelioma law

    69. Pingback: Renaissance Hotel

    70. Pingback: love quotes for her

    71. Pingback: Virginia Beach Hotels

    72. Pingback: Hotels Near Disneyland

    73. Pingback: Сталик Ханкишиев

    74. Pingback: インフルエンザ

    75. Pingback: huge discounts

    76. Pingback: Drug and alcohol rehabilitation

    77. Pingback: Drug rehabilitation center

    78. Pingback: dedicated server

    79. Pingback: Cars

    80. Pingback: Gutter Cleaning Prices

    81. Pingback: real work from home jobs

    82. Pingback: 10 Minute Fat Loss Review

    83. Pingback: manage dedicated server

    84. Pingback: free software download for windows 10

    85. Pingback: full software download for pc

    86. Pingback: Las Vegas Hair Loss Treatment

    87. Pingback: TAXI DUBROVNIK

    88. Pingback: Body Detoxification

    89. Pingback: Body Detoxification

    90. Pingback: Compra y Venta de Paletas

    91. Pingback: tamil sex story

    92. Pingback: aishwarya rai sex story

    93. Pingback: free software download for pc

    94. Pingback: free ebook downloads

    95. Pingback: Personality Test Online FREE

    96. Pingback: pink rabbit vibrator

    97. Pingback: haunted ring

    98. Pingback: g spot vibrator

    99. Pingback: porn

    100. Pingback: cat food

    101. Pingback: cut resistant gloves

    102. Pingback:

    103. Pingback: Flat Belly Fast DVD Review

    104. Pingback: Be Happy

    105. Pingback: HRW

    106. Pingback: What Are

    107. Pingback: best anal beads

    108. Pingback: Riding vibrator

    109. Pingback: anal plug

    110. Pingback: vibrating butt plug

    111. Pingback: Iphone st Augustine

    112. Pingback: anal sex toys

    113. Pingback: T-shirts Factory

    114. Pingback: Managed Services Provider

    115. Pingback: cats

    116. Pingback: Google

    117. Reply

      Howdy! I could have sworn I’ve been to this blog before but
      after going through a few of the articles I realized
      it’s new to me. Anyways, I’m definitely delighted I stumbled upon it
      and I’ll be bookmarking it and checking back regularly!

    118. Hey! Do you use Twitter? I’d like to follow you if
      that would be ok. I’m definitely enjoying your blog and look forward
      to new posts.

    119. Reply

      I used to be able to find good info from your articles.

    120. Your style is so unique compared to other folks I have read stuff
      from. Thank you for posting when you have the opportunity, Guess I will just book mark this web site.

    121. Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment
      didn’t appear. Grrrr… well I’m not writing
      all that over again. Anyways, just wanted to say great

    122. Wow, incredible blog layout! How long have you been blogging for?

      you made blogging look easy. The overall look of your web site is great, let alone the content!

    123. I’m not sure exactly why but this web site is loading very slow
      for me. Is anyone else having this problem or is it a issue on my end?
      I’ll check back later and see if the problem still exists.

    124. Reply

      I do agree with all of the ideas you have presented in your post.
      They’re really convincing and will definitely work. Still, the posts are very short for newbies. Could you please extend them a bit from next time? Thanks for the post.

      • Thanks for checking out our blog. The reason the posts are short are cos’ we’re attempting to scratch the surface instead of going too deep into the technical aspects of social, local and mobile. :)

      • Naveen S
      • January 29, 2013

      Will indeed be keeping an eye out for how things will change as far as “mobile” is concerned!

    125. Thanks for dropping by. Hope you found it useful!