10 Social Media Management Platforms

Are you a social media marketer for your business? Then you are probably handling multiple social media channels for your organisation. Apart from tweeting, posting you also need to look at measurements, ROI, and analytics. Wouldn’t it be so much easier if you could manage the content, the monitoring and management of all the social media channels in one platform?

Here are the top ten social media marketing management platforms what will help you manage multiple social media accounts, measure ROI and engage prospects via content.

Shoutlet

Shoutlet

Using this platform you can manage your social networks, create promotions & contests, monitor interaction history, measure ROI and analytics and even manage Facebook eCommerce.

Sprout Social

Sprout Social

Allows you to manage multiple social networks, create user groups, monitor check-ins and visitor loyalty, track performance of every message and is mobile enabled.

Direct Message Lab

Direct Message Lab

Allows you to control your social presence with an integrated platform (REACH) together with creating and managing campaigns across mobile, social networks, desktop, social and viral apps.

Email Vision – Social Media Campaign Commander

Email Vision

This platform will allow you to centrally manage social media accounts, organise activities as per your business objective, schedule conversations for maximum reach, participate in real-time conversations and gain insight with reports on key performance indicators (KPIs).

Wildfire

Wildfire

Positioned as the complete social marketing platform that is easy to use. This product features a campaign builder, social ad manager, analytical and monitoring tools, together with message scheduler.

StrongMail Social Studio

StrongMail Social Studio

Is a comprehensive social media platform which allows social sharing, campaign management with detailed performance metrics.

Spredfast

Spredfast

Spredfast Social Media CRM allows you to listen and engage your customers. Provides social coordination, engagement, measurements and integration.

Crowd Factory

Crowd Factory

This social media platform gives you the visibility to track and optimise social media campaigns. Also allows you to create promotions like Group Offers and Flash Deals to engagement apps.

Awareness

Awareness

Provides you the facility to publish, manage, measure and engage multiple social media channels together with features like permissioning, audit trails and centralised comment response.

Sendible

Sendible

Positioned as a social media platform for small businesses. It allows you to reach customers via email, SMS and social media platforms. Includes brand monitoring and sentiment analysis together with message scheduling, monitoring and analytics.

These are but a cross section of the social media marketing platforms available in the market today. Most platforms feature common functionalities of message scheduling, monitoring, analytics and tracking. However, the efficiency of each tool will be decided on the business needs, customer support and pricing.

About solomoIT

SolomoIT is a digital marketing agency, based in Sydney, Australia, offering fully integrated social, local and mobile marketing solutions.

Logan Nathan
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