HootSuite – A Flexible Social Media Management Solution – Part 2

Following up on last week’s article where we talked about the main benefits of using HootSuite as your social media management solution, this week we will be shedding light on the reporting facilities provided by it.

Here’s where HootSuite stands out from most other tools – you can analyse your social media performance using over 40 analytics modules for a custom report or simply use a pre-made template for a quick and easy analysis. Take your pick!

One of the continuous challenges social media professionals are faced with is being asked to justify their social media initiatives in terms of return on investment (ROI). A thorough measurement tool has continuously eluded the social media sphere. This is where HootSuite shines through with its extensive social media analytics system that would suit your organisations’ specific requirements.

HootSuite’s analytic reports can be used to measure your organisation’s social media campaign success and gain vital insights into the ROI. We love how HootSuite’s reporting is very robust and its analytic modules cover almost all dimensions of social media that we need to measure for ourselves as well as our clients.

This awesome platform’s benefits are attributable to the highly customised and flexible reporting system. Many organisations today use social media management tools, and HootSuite has by far been the most popular to engage with the target audience and also measure results. HootSuite also facilitates streamlined reporting actions to suit your specific needs.

Patrick Starzan, VP of Marketing, Funny or Die says,

HootSuite not only makes managing accounts across team members more efficient, but also provides deep data to easily analyse and act on what works and what doesn’t”.

There are several benefits on HootSuite’s reporting feature. Let’s have a look at some of the types of reports that we can now generate.

Ow.ly click summary

HootSuite’s own URL shortener allows you to measure click through rates for links that were shortened through the dashboard. It keeps track of the visits and can be filtered according to the date range, region, and the most popular clicks. The best part is that these results can be obtained real-time ensuring timely understanding of what works and what does not.



Google Analytics

This enables you to keep a track of what really drives sales or twitter to web conversions. It allows you to track how your social media efforts are progressing and how they affect the bottom line of the business. By connecting your Google Analytics to your HootSuite account you will directly be able to identify your organisation’s web performance.



Facebook Insights

Monitoring engagement related stats such as new fans, new “likes”, comments, wall posts etc. can be done on your Facebook pages within your HootSuite dashboard. Demographics such as age, region and gender too can be obtained in a basic Facebook analytic report. You can also view and compare your general page performance and see how it is trending. This feature comes in handy to your team members who are not admins of those pages but still require this information for monitoring and reporting purposes.



Customised reports

HootSuite has identified that not the exact same social media analytics will be required for all the Facebook pages that you manage. These different requirements can be fulfilled by creating customised reports. Customised reports are made using one of the existing templates with the ability to include different analytic modules, be it on Twitter, LinkedIn, Facebook, Google Analytics, Google +, click stats or other functions such as message tagging, team related information or other general information which are available.



Apart from the above report types, HootSuite has a series of other reports available at any time. The Twitter reports include the Twitter Profile Overview which provides an overview of your twitter page while keeping an eye on your follower growth, most popular links posted and keyword usage and mentions. Twitter Engagement (details on RTs and mentions) and Twitter Aggregate (aggregate of RTs, mentions and followers) are other reports that can be generated.

As you can see, HootSuite‘s ability to customise, simplify and automate its reporting function makes it stand out from other social media management tools. You too can experience the flexibility that HootSuite has to offer by initially signing up for a FREE 30-day trial. Go on, give it a shot! It has worked wonders for us in terms of managing and reporting social media accounts for our clients. Most importantly, let us know how your first experience went.

If you are already using HootSuite, drop us a line and let us know how the ride has been thus far.

Feel free to fire away your questions in the Comments section; we’d be delighted to answer them for you.

About solomoIT

SolomoIT is a digital marketing agency, based in Sydney, Australia, offering fully integrated social, local and mobile marketing solutions.

Logan Nathan
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