When it comes to the emerging digital marketing trends, questions like “What’s Hot” and “What’s New”, always seem to be on the radar!
The way I see it, 2016 will be heading towards a major shift in three prominent areas of digital marketing by focusing on ROI:
R – Responsive WEBSITE Design Layout
O – OPTIMISE for Search Engines (SEO)
I – Innovative SOCIAL Media Marketing Campaigns
Let’s dive into what is going to be different about each of these in 2016 and how SME business owners can keep up to grow online and achieving your ROI!
Responsive WEBSITE Design Layout
With less than 10 seconds to make a first great impression with your company website today, following are the actions you need to take to thrive in this neck to neck competitive online landscape!
Visit my previous article on Gearing Up Your Small Business Website For 2016 for details
OPTIMISE for Search Engine (SEO)
As a small business owner you need to review and plan on how well is your online presence optimised for search engines (in particular using Google) and consider the things you need to do in order to improve your digital marketing presence!
Visit my previous article on Optimising Your Small Business For Google Search. for details
Innovative SOCIAL Media Marketing Campaign
If your small business lacks a strategic social media marketing campaign plan, then without doubt your customers are buying from your competitors! Here’s how you can make your social media strategy work!
Visit my previous article on Taking Your Small Business’ Social Media Marketing To The Next Level. for details
Conclusion – Achieving your ROI!
To keep up with the evolving customer behaviors and needs, it’s important for forward-looking small and medium business owners to pay close attention to the emerging trends in the 3 main key areas above, meaning:
R – Responsive Website Design;
O – Optimise your Search results to reach the target market and have a plan for your
I – Innovative Social Media Marketing campaign;
That are likely to transform how online business is being done today and rapidly move towards meeting your ROI!
Want to get the full story, then, download my free eBook on 21 Digital Marketing trends that will shape Digital Marketing landscape in 2016!
Feel free to contact us via www.solomoIT.com.au or call us on 1300 430 949