4 Profit Boosting Digital Marketing Trends for 2018

Digital marketing is essential to your growth and success online. There are many moving parts to any marketing strategy, and following the current digital marketing trends for 2018 will lock in a successful year. Digital marketing is so important that marketers and businesses in the U.S. will invest $113 billion dollars on their digital ad efforts by 2020. But where do you begin? With so many digital marketing trends and…
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The Rise of Social Media Customer Care

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and customer loyalty. Social media has not only emerged as a platform for marketing and advertising, but it is also a great place to build a caring community that would get social and engage with your customers,…
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How Social Media Integration Improves Your Mobile App

Social media has become a staple of the modern marketing plan. It’s a platform for interacting with your consumer, raising brand awareness, and promoting your products- including your mobile application. This an audience primed for a mobile experience- they are likely viewing your messages on a smartphone anyway! But if your app’s relationship with social media ends there you’re missing out on some massive opportunities. So why is using social…
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7 Digital Marketing Trends Australian SMBs Need to Watch in 2017

7 Digital Marketing Trends Australian SMBs Need to Watch in 2017

We are already half way through January and most small to medium businesses in Australia might already be active planning a winning strategy for the new year! This makes it an awesome time to have a sneak peek into some game changing possibilities 2017 holds for your business if you are seeking to make a mark by leveraging new technologies! As a Digital Transformation Strategist, I like to keep a…
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SMBs need to watch in 2017

Game Changing Microsoft Solutions Australian SMBs Need To Watch In 2017

Having spent a significant portion of my life travelling around the globe, meeting new people and adjusting to different cultures, if there is one thing that has remained constant throughout these years, it’s my love for technology! My passion for IT led me to build my very own Digital Marketing firm from the very scratch in 2004 and then pioneer a second company, i4Tradies, in 2016, born out of my…
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Communicate your strategy – Like a Ninja

How often have you faced issues in effectively communicating a well formulated strategy to the right stakeholders?  Understanding organizations’ strategic plan by all who are involved in the execution is as important as optimally creating it. A well-orchestrated process must be in place to facilitate better understanding of the strategy and the specific roles to be played by different teams. Unless the goals are understood clearly, chances are that you end…
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8 Modern Workplace MOBILITY Management Tips for SMBs

Modern workplace has changed in ways we never envisioned before. Today, it’s okay to work in your pyjamas and more than okay to work from anywhere you want — be it your local coffee shop, or a beach in Bali, or simply from the comfort of your home. Office is no longer within four walls, it’s where you are! Work-forces across world, including here in [bctt tweet="Australia, are willing to…
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