How To Leverage Digital Transformation to Become Global STARS? – A Case Study

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case Study Is About How an Ordinary Individual Took Extraordinary Actions and Become a Global Star! Most…
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How Marketers Can Leverage Snapchat In Digital Marketing Strategies

Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to their followers that disappear after just a few seconds. Not only does Snapchat receive 4…
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Twitter’s 140 Characters to Become MORE Intuitive for Brands

Officially announced! [bctt tweet="Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls"] to the total length. That’s not all! [bctt tweet="Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply."] This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…
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5 Ways to Nail Video Marketing for your Small Business

[bctt tweet="If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”! "] Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update and websites making excessive use of videos for home page/product pages, the way we are…
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9 Ways SMEs Can Boost Engagement Using Facebook REACTIONS

Since being rolled out in February, Facebook Reactions - an extension of the Facebook Like button, are being extensively used by businesses' fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,[bctt tweet="Facebook Reactions present a great opportunity for SMEs to get more meaningful business insights" via="no"] with respect to how people react…
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6 Ways Your Trades Services Company Can Benefit From SEO for Small Businesses

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,[bctt tweet="for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results" via="no"] and that too, naturally! Today’s customers are tech savvy and no longer look in…
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Why Video Backgrounds Can Boost Your SME Business Online Branding?

The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And [bctt tweet="when it comes to boosting online engagement, nothing can overtake videos."] Video backgrounds – as the name suggests uses videos as the background of the website, usually the home page, first rose to popularity in 2013 and never looked back. Today, dozens…
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