Twitter’s 140 Characters to Become MORE Intuitive for Brands

Officially announced! Twitter is extending its 140-character limit by no longer attributing @name, images, videos, GIFs and polls {       this } to the total length. That’s not all! Now you will be able to retweet or quote tweet yourself and broadcast your tweets to all followers more simply. {       this } This is a fabulous news for SMEs struggling to tell their brand story and fit their product information into twitter’s 140 character limit, reach…
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5 Ways to Nail Video Marketing for your Small Business

If 2015 was declared as the “Year of Video Marketing”, 2016 should be called the “Year of Video Marketing Explosion”! {       this } Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update and websites making excessive use of videos for home page/product pages, the way we are…
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9 Ways SMEs Can Boost Engagement Using Facebook REACTIONS

Since being rolled out in February, Facebook Reactions - an extension of the Facebook Like button, are being extensively used by businesses' fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,Facebook Reactions present a great opportunity for SMEs to get more meaningful business insights {       this } with respect to how people react…
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6 Ways Your Trades Services Company Can Benefit From SEO for Small Businesses

Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,for your customers to be able to find your Trades Services Business, you need to come on the first page of Search Engine results {       this } and that too, naturally! Today’s customers are tech savvy and no longer look in…
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Why Video Backgrounds Can Boost Your SME Business Online Branding?

The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And when it comes to boosting online engagement, nothing can overtake videos. {       this } Video backgrounds – as the name suggests uses videos as the background of the website, usually the home page, first rose to popularity in 2013 and never looked back. Today, dozens…
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6 Facts About Mobile Apps For Small Businesses That Will Make You Reconsider Your Marketing Strategy!

In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time, this has opened a new door of opportunities for those SME Business owners struggling to…
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Share Content Directly Through Search Engine – A New Podium For Your SME Business

Need to give a bit more boost to your SME Business' online presence? {       this } or maybe you want your Small Business to get a prominent place in search results? {       this } Google is experimenting with a new card carousel test featuring content from local businesses in search results. {       this } This was originally rolled out for political figures, celebrities and select small businesses. The shared content can be anything from text, images,…
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