Author: Logan Nathan

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June 22, 2020by Logan NathanSEOSMB Advice and Marketing

The Changing SEO Landscape in 2021 – Trends Small Businesses Need to Watch

How Google ranks your website may not be the same as your business enters the new decade. From user experience to voice search everything is going to change and for your small business to stay ahead of the competition and enter 2021 with a bang you need to embrace these changes right away. 1. Optimise Your Business for Local Search The online landscape is becoming more competitive by...
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June 17, 2020by Logan NathanSMB Advice and MarketingSocial Media Marketing

Avoiding Content Overload with a Clear Social Media Marketing Strategy

With marketers flocking social media channels, bombarding customers with all sorts of offers, blogs, videos, memes, bait strategies and the kind, it’s inevitable for consumers to shut things out of their lives that are not adding any value. And why not! Consumers today are in control of everything from what they choose to see, what they like and what they buy. Having said that, it’s...
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September 14, 2016by Logan NathanBusiness AdviceEmployee Advocacy

Communicate your strategy – Like a Ninja

How often have you faced issues in effectively communicating a well formulated strategy to the right stakeholders? Understanding organizations’ strategic plan by all who are involved in the execution is as important as optimally creating it.
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September 7, 2016by Logan NathanBusiness AdviceManagement StrategiesModern & Innovative WorkplaceSMB Advice and Marketing

8 Modern Workplace MOBILITY Management Tips for SMBs

Modern workplace has changed in ways we never envisioned before. Today, it’s okay to work in your pyjamas and more than okay to work from anywhere you want — be it your local coffee shop, or a beach in Bali, or simply from the comfort of your home. Office is no longer within four walls,
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August 26, 2016by Logan NathanBrand DevelopmentDigital Marketing ManagementDigital StrategySMB Advice and Marketing

6 Key Elements for SMBs to Capitalise on the Internet of Things (IoT) Trends

What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to manipulating the window blinds to controlling the temperature in your office? Or that motion sensors will automatically schedule meetings for you
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August 3, 2016by Logan NathanBrand DevelopmentDigital Marketing ManagementDigital StrategyWeb Services

10 Reasons Why SMBs Must Implement a Customer EXPERIENCE Management Culture Today

  With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer
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July 27, 2016by Logan NathanBusiness AdviceDigital Marketing ManagementDigital StrategyInternet Marketing TipsOnline MarketingWeb Design and Development

How to Report Unsolicited Emails (SPAM) on Outlook, Gmail and Facebook?

Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I
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July 1, 2016by Logan NathanBusiness AdviceDigital StrategyInternet Marketing TipsOnline Marketing

7 Reasons Why SME Businesses Must SURFACE In 2016 And Beyond

Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces. With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect
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June 21, 2016by Logan NathanOnline MarketingSearch Engine OptimisationSocial Local Mobile InfographicsSocial Media MarketingWeb Design and Development

Why Getting a Responsive Website Presence is Only the START of the Journey?

In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors
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June 7, 2016by Logan NathanBusiness AdviceDigital Marketing ManagementOnline MarketingSocial Local Mobile InfographicsSocial Media Marketing

How To Leverage Digital Transformation to Become Global STARS? – A Case Study

Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case
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