Are You Measuring Your Social Media ROI? Social media has revolutionised consumer behaviour in numerous ways making it impossible to be ignored. Your customers are all out there, logging into Facebook, Twitter etc. connecting with friends and family, looking for entertainment and exchanging product/service reviews. The sheer pace of information exchange has resulted in some
With LinkedIn connecting an undisputed 4 million users in Australia, the usefulness of this networking platform has been felt by many a professional. However, for many of us, time is of the essence. As much as we’d like to connect and engage with professionals of our industry and related stakeholders, our “on-the-go” lifestyle makes it
Your business website is the primary touch-point for your target audience. Whether you have an e-commerce website or use your site to better market your product/service offering, ask yourself whether your website is capable of providing users a memorable experience and prompting them to action. Many a business owner is left wondering, regardless of how
Many companies in Australia have begun to realise that social media is an important tool for business growth and increased awareness. As a result social media has become an integral part of their marketing strategy. However, the question arises, how well are companies using social media to engage with their customers? In terms of social
Did you know that over 70% consumers expect businesses to have a mobile-friendly website? In an era where mobile devices are fast replacing PCs and laptops for a variety of tasks, not having a mobile-friendly website is equivalent to committing business suicide. Consumers continue to do more on their mobile devices, including shopping (looking for
This is a guest post by Jonny Lis of Smart Traffic. There are lots of networking sites these days, and each has its own purpose. Instagram, Pinterest, and Youtube are geared more towards visual marketing purposes. Facebook and Google+ are more inclined towards a mixture of text, images, and videos. Twitter, while designed for shorter
Twitter is the fastest growing social media platform that enables text-based messaging of up to 140 characters. Our latest blog post, 10 Tips to Tweet Like a Pro, will provide you a brief understanding on how Twitter can be used as a tool to drive success to your social media strategy. Since its inception in
Click below image for the full infographic. Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral
In today’s context, technological advancements and social platforms have rendered it essential for your website to be built upon three pillars – social media, local search and mobile technology (hence the birth of concept, SoLoMo). These three elements have revolutionised the way business is done, and to not follow suite, is to be left far behind your competition.
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What a day of celebration Saturday was, as all of us revelled in the various events that celebrated everything that’s great about being Australian. Some of us rocked on to various concerts featuring the best in Australian talent, while others took part in a plethora of contests (i.e. thong throwing). A number of new citizens
