Originally I wrote this article in May 2013! Since then a lot of new features have been added to LinkedIn and this number one professional network has grown to another 100 million users during this time. So to keep my audience up-to date with the latest on LinkedIn, here’s the updated version on how you
Very frequently I come across businesses that seek to abandon traditional ways of marketing in favour of social selling. However, what most of us fail to realise is that it is not an entirely different concept from traditional selling. Rather,
Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often
This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you. Every time you
Story-telling is a term thrown into the boardroom more often than I drink coffee! But have you ever wondered what story-telling has got to do with ‘Social Selling’ business! Well, the answer is: Everything!
Paraphrasing digital marketing expert, Peter Drucker: the primary purpose of a business is to earn and retain loyal customers. However, for small to medium business that’s easier said than done! Lack of disconnect between the business and its customers results in miscommunication, unfulfilled expectations and of course a waste of time and money. So what
Search engine optimisation has come a long way from being dominated solely by black hat marketers to become more focused on the ultimate user experience. As a business owner or a marketer we all crave for more website traffic and higher Google ranking. However, have you ever wondered what is the real SEO secret that
The digital age is revolutionising how consumers perceive brands and approach them for their needs. From information search, choice availability and personal preferences to communication with the brand and the eventual purchase decision, everything has changed. Digital consumers have become more informed and less tolerant than they were a decade ago. However, there is one
Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more
For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your
