What if I told you that in the next few years, the now-ubiquitous smartphone will give way to its smarter cousins that will manage everything — from monitoring your health and sleep patterns to manipulating the window blinds to controlling the temperature in your office? Or that motion sensors will automatically schedule meetings for you
With most Small To Medium sized Businesses (SMBs) treating the Social and Mobile experience as a mere “check in the box”, without translating it into a mechanism to live up to their customer
Technology tips for SMBs to help navigate your digital journey! Is your email inbox drowning in spam? Let me just say, we are in the same boat! Very few people are as good at getting on your nerves in a short span of time, as spammers do! That’s what happened to me recently, and I
Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case
Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to
Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update
Since being rolled out in February, Facebook Reactions – an extension of the Facebook Like button, are being extensively used by businesses’ fans and followers! As mobile grows to become the biggest deal out there, While the much anticipated move was made purely to help users better express their emotions,
Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,
The ability to hit the right chords with the target audience is what differentiates a great online SME business (e.g. web presence) from a good one. And Video backgrounds – as the name suggests uses videos as the background of the website, usually
