The only way to survive in this increasingly digital economy, is to ensure you are better than your competitors and you are where your customers are: Online However, just being online, doesn’t make your phone ring!
Are you a small and medium business owner looking for a way to improve your online marketing branding and ROI in 2016? If yes, then read on… Did you know that you have less than 10 seconds to make a first great impression with your company website today? The fact is that start-ups, entrepreneurs and
With the advent of social media platforms, the process of identifying smart post-graduate students to fill key senior positions with a company has tremendously evolved over the years! However, how many of these fresh graduates have adopted the REAL LIFE skills required to establish a strong online identity, beat competition and land their next dream
Paraphrasing digital marketing expert, Peter Drucker: the primary purpose of a business is to earn and retain loyal customers. However, for small to medium business that’s easier said than done! Lack of disconnect between the business and its customers results in miscommunication, unfulfilled expectations and of course a waste of time and money. So what
The digital age is revolutionising how consumers perceive brands and approach them for their needs. From information search, choice availability and personal preferences to communication with the brand and the eventual purchase decision, everything has changed. Digital consumers have become more informed and less tolerant than they were a decade ago. However, there is one
Digitisation has become more complex for small and medium businesses. SMEs and entrepreneurs can no longer afford following their traditional ecommerce business models to get more leads. While intranets, social media, mobile, cloud and location based targeting allow businesses to easily reach their customers, rapid changes in these technologies has made satisfying their expectations more
For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of
