Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online
“Content strategy plans for the creation, publication, and governance of useful, usable content (UX Booth, 2014).” Content on a website can originate starting from the menu text to body text, blog post text, news text, product related text and may even refer to images. Facebook content was mainly organised by developers, designers and product managers.
Google Plus may not have received the due respect in the beginning but it didn’t take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal
Rest in Peace or Responsive Integrated Platform for your website – the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to
There’s no questioning the fact that content marketing is a key success factor for any Digital Marketing Campaign. Hence it’s important to learn how valuable and impactful content is to be able to convey our expertise to our targeted audience. My research and personal experiences gained over the years writing some great posts and some
The digital marketing landscape continues to see changes every year thanks to newer, faster technology. Brands can no longer rely on the methods they might have used even five years ago if they want to reach as many people as possible. Marketers are slowly, but surely, moving over to digital and are expected to spend
Last weekend as I was browsing through my Facebook homepage checking what everyone was up to, my eyes got caught up in this post which had a huge spelling mistake. Let’s just say out of all the spelling mistakes you could make, this was the worst one. It was a hysterical error, so after laughing
Last Friday I got a call from a friend in tears, apparently someone has made a fake Facebook account using her photos and has been sending sexually explicit messages to her friends on Facebook. We later contacted Facebook help center and got it resolved. I was wondering if this is the new form of bullying.
LinkedIn in its attempts to improve the overall user experience has introduced new enhancements to the personal pages of all LinkedIn Premium users. This latest update allows members to stand out among the crowd and showcase their unique personal brand. LinkedIn has introduced 5 types of functional improves. 1. Visual Enhancement: The latest visual enhancement
In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to
