For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design
Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online
SEO friendly blog writing is a great way to have your content get noticed by search engines. However, for that we first need to understand the purpose of writing SEO friendly articles. Some people write very informative and useful articles but they still fail to attract traffic because they are not SEO friendly blog articles Hence,
Google Plus may not have received the due respect in the beginning but it didn’t take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal
Being a digital marketing strategist and trainer, I have spent a lot of time in this field to understand what works and what doesn’t. Experience has proved to me time and again that a well-crafted social media strategy is the lifeline of businesses trying to promote their brands online. And so, I can say without
Rest in Peace or Responsive Integrated Platform for your website – the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to
With mobile connections reaching over 7 billion, which is almost matching the global population figure of 7.2 Billion (source www.gsmaintelligence.com). It is now changing the way we do our business today. Having developed and seen the growth of many eCommerce internet marketing platforms over the years and now into more and more development of mCommerce
Just came across this email today and thought of sharing with my LinkedIn network as it is very easy for most of us to click through a scam email like this and invite an unwanted virus or allow it to store cookies to spy on your PC activities! Here are 2 steps that I
