In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors
Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case
Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to
In today’s fast-paced disruptive world of technology, customers always seem to be leaps ahead of businesses trying to reach them! As the growth and acceptance of mobile apps sweep over the millennial generation, more and more SMEs in Australia are adopting it as a crucial element of their mobile marketing strategy. At the same time,
Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often
For small and medium businesses aiming to achieve digital transformation, the right use of images and visuals can be a low cost high return strategy resulting in greater website traffic and more engagement. In fact it’s also one of the leading digital marketing tactics that can help your blog posts go viral and strengthen your
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design
Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of
