With marketers flocking social media channels, bombarding customers with all sorts of offers, blogs, videos, memes, bait strategies and the kind, it’s inevitable for consumers to shut things out of their lives that are not adding any value.
And why not! Consumers today are in control of everything from what they choose to see, what they like and what they buy. Having said that, it’s...
In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors
Although I’ve been in the digital marketing scene for over a decade, my experience writing my latest book, ‘A Guide to Digital Transformation for SMEs’ further increased my sensitivity to the subtle and drastic changes that occur in the world of business. Most of these changes are fuelled by innovation using digital technology! This Case
Digital marketers may feel like they’re always being told to leave other social media platforms behind and focus on the next big thing. Lately, that next big thing has been Snapchat, however this is one channel that marketers definitely shouldn’t ignore. Snapchat is a disappearing messaging app where users can send videos or photos to
Since last year, we have already witnessed some major developments in terms of online video marketing. From Twitter’s VideoNow and Instagram feed algorithm change to Facebook Live Video Streaming, Google’s card carousel update
Search Engine optimisation or SEO for Small Businesses is becoming increasingly important in the trades services industry where there are plenty of suppliers with little or no service differentiation. Simply put,
As a forward looking SME Business, this is your chance to get closer to your target market and interact with your audience on a much more personalised level than was previously possible through other Social Media Campaign tactics. Android in partnership with Facebook, is now making Live Video Streaming feature available for Android users, and
Are you a small and medium business owner looking for a way to improve your online marketing branding and ROI in 2016? If yes, then read on… Did you know that you have less than 10 seconds to make a first great impression with your company website today? The fact is that start-ups, entrepreneurs and
