It’s been quite some time since I first published this article keeping in view the struggles of B2B marketers trying to generate LEADS via LinkedIn. Since then, LinkedIn has not just grown into the ultimate sales powerhouse in the B2B segment but has also updated several of its features to a much more sophisticated level,
Since I first wrote this article, LinkedIn has grown to as many as 380 million active members with new updates rolling out every now and then. So I’ve updated this article to keep you abreast with the latest on B2B social selling via LinkedIn. In the previous 3 Parts of the PPP series we learnt
LinkedIn has changed immensely since I first wrote this article as the third instalment of my PPP series. Taking into consideration the changes occurred since then, this is the updated version of this article. In the last 2 parts of my PPP series, we looked at how you can leverage LinkedIn to make the most of your engagement.
Over the years LinkedIn has proved its metal as the largest professional online network, surviving technology, demographic and several other challenges along the way. It has given birth to a new approach to B2B social selling while helping job seekers get timely and valuable advice. With little competition whatsoever, LinkedIn doesn’t shy away from experimenting
With LinkedIn constantly improving the process of how you can reach your target prospects or land your dream jobs, I’ve updated this article considering the changes that have taken place since I first wrote it in 2013. In the first part of this series I explained how you need to structure your LinkedIn profile so
Originally I wrote this article in May 2013! Since then a lot of new features have been added to LinkedIn and this number one professional network has grown to another 100 million users during this time. So to keep my audience up-to date with the latest on LinkedIn, here’s the updated version on how you
Very frequently I come across businesses that seek to abandon traditional ways of marketing in favour of social selling. However, what most of us fail to realise is that it is not an entirely different concept from traditional selling. Rather,
Given the fact, marketing and sales professionals can no longer afford to ignore the importance of social selling to meet their quotas. Having run a number of trainings for the last several years, I often
This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you. Every time you
Story-telling is a term thrown into the boardroom more often than I drink coffee! But have you ever wondered what story-telling has got to do with ‘Social Selling’ business! Well, the answer is: Everything!
