In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to
With the ever increasing influence of social media, majority of the progressive businesses have started to establish and manage their online footprint in the best possible way. It has become an essential part of your marketing strategy to plan creative and non- traditional ways to build your personal brand, to create awareness and to generate
So how do you structure your Digital Blueprint to create an impact on the business landscape? That’s what I’m about to share you in this article and explain how you can make an IMPACT with your own Digital Marketing Blueprint!
LinkedIn’s professional networking capability is unmatched by any other such network. This social networking site currently has more than 259 million members worldwide with over 5 and half million members in Australia alone. It is also a leader in terms of generating leads to businesses and is no doubt the best social platform for Business to
We’ve come to a brand new year and the digital age has continued to affect us by leaps and bounds. One fact that still amazes us as a digital marketing agency is the amount of businesses that are yet to establish a social media presence. The number of social media platforms that we see today
LinkedIn rolled out ‘Showcase Pages’ to help businesses share content to more specific and interested audiences. In other words, you can now take your company’s online reputation to another level by targeting fans of your specific products or brands. With this awesome new feature, LinkedIn has begun allowing companies to publish content relating to specific
I recently had the pleasure of visiting Sri Lanka (my place of birth) and India again. Having lived in the former, and visited the latter on a number of occasions, I am well aware of the undeniable chaos, THE HEAVY TRAFFIC! This sense of awareness (sounds mystical right), has taught me that reaching my destination
With both small and large companies increasingly establishing and expanding their presence on social media, it has led to more customer touch points for businesses. As a result, customers and potential customers are connecting and engaging with brands and companies at an unprecedented level. Such exposure has deemed it essential for your business also to
Managing your organisation’s social media presence on a variety of platforms can be a daunting and time consuming affair. But with the increased usage of social media, incorporating social media marketing with your traditional marketing activities is a must. Social media is a great way to connect with your customers thanks to its reach, transparency
In Australia, there are over 12 million Facebook users (Source: marketingmag.com.au) and over 7 million of them are on mobile every day (Source: theguardian.com)! And, our country is one of the top 10 nations when it comes to digital ad spending per person, online shopping and even smart phone penetration. With so much of online
