It’s been quite some time since I first published this article keeping in view the struggles of B2B marketers trying to generate LEADS via LinkedIn. Since then, LinkedIn has not just grown into the ultimate sales powerhouse in the B2B segment but has also updated several of its features to a much more sophisticated level,
Since I first wrote this article, LinkedIn has grown to as many as 380 million active members with new updates rolling out every now and then. So I’ve updated this article to keep you abreast with the latest on B2B social selling via LinkedIn. In the previous 3 Parts of the PPP series we learnt
LinkedIn has changed immensely since I first wrote this article as the third instalment of my PPP series. Taking into consideration the changes occurred since then, this is the updated version of this article. In the last 2 parts of my PPP series, we looked at how you can leverage LinkedIn to make the most of your engagement.
With LinkedIn constantly improving the process of how you can reach your target prospects or land your dream jobs, I’ve updated this article considering the changes that have taken place since I first wrote it in 2013. In the first part of this series I explained how you need to structure your LinkedIn profile so
Originally I wrote this article in May 2013! Since then a lot of new features have been added to LinkedIn and this number one professional network has grown to another 100 million users during this time. So to keep my audience up-to date with the latest on LinkedIn, here’s the updated version on how you
This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you. Every time you
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of
In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to
With both small and large companies increasingly establishing and expanding their presence on social media, it has led to more customer touch points for businesses. As a result, customers and potential customers are connecting and engaging with brands and companies at an unprecedented level. Such exposure has deemed it essential for your business also to
