Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of
Google Plus may not have received the due respect in the beginning but it didn’t take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal
Online marketing has played a pivotal role in helping small businesses achieve business goals. This week we will be looking into an important aspect of your online marketing strategy – Search Engine Optimisation (SEO) and how it helps your business to be found online for Local Searches. First of all let’s understand what Local Search
In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations.
Reputation management is important to both an individual and business alike. With businesses focusing heavily on the digital sphere, managing your reputation is important. Some misconceptions about online reputation management is that it is only limited to social media, while others limit it to public relations. Social media and PR are different dimensions of reputation
Your business website is the primary touch-point for your target audience. Whether you have an e-commerce website or use your site to better market your product/service offering, ask yourself whether your website is capable of providing users a memorable experience and prompting them to action. Many a business owner is left wondering, regardless of how
This is a guest post by Jonny Lis of Smart Traffic. There are lots of networking sites these days, and each has its own purpose. Instagram, Pinterest, and Youtube are geared more towards visual marketing purposes. Facebook and Google+ are more inclined towards a mixture of text, images, and videos. Twitter, while designed for shorter