In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
Google Plus may not have received the due respect in the beginning but it didn’t take long to create an active user base of over 540 million and quickly turn heads of businesses that actually care about their search engine ranking. The social network, that’s still in its infancy, has quickly become the newest arsenal
Rest in Peace or Responsive Integrated Platform for your website – the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to
Last weekend as I was browsing through my Facebook homepage checking what everyone was up to, my eyes got caught up in this post which had a huge spelling mistake. Let’s just say out of all the spelling mistakes you could make, this was the worst one. It was a hysterical error, so after laughing
With the ever increasing influence of social media, majority of the progressive businesses have started to establish and manage their online footprint in the best possible way. It has become an essential part of your marketing strategy to plan creative and non- traditional ways to build your personal brand, to create awareness and to generate
With both small and large companies increasingly establishing and expanding their presence on social media, it has led to more customer touch points for businesses. As a result, customers and potential customers are connecting and engaging with brands and companies at an unprecedented level. Such exposure has deemed it essential for your business also to
Managing your organisation’s social media presence on a variety of platforms can be a daunting and time consuming affair. But with the increased usage of social media, incorporating social media marketing with your traditional marketing activities is a must. Social media is a great way to connect with your customers thanks to its reach, transparency
Social media is no longer a question of “should we” but a question of “how to”. Businesses have been consistently cutting back on tradition marketing expenses whilst increasing investment in online marketing. And, guess which dimension of online marketing is the best way to reach your customer! Yep, social media! And, this week, we pull
