Reputation management is important to both an individual and business alike. With businesses focusing heavily on the digital sphere, managing your reputation is important. Some misconceptions about online reputation management is that it is only limited to social media, while others limit it to public relations. Social media and PR are different dimensions of reputation
Recent advancements in the digital sphere have revolutionised the world of business in numerous ways. A couple of decades ago, marketing communications were limited to TV, radio and print, which remain very expensive and beyond the reach for many small businesses here in Australia. The situation where big marketing budgets mean more clout for the
LinkedIn’s latest feature sees them allow users to tag any of their connections or a company in a status update or in the comments box. This is similar to the tagging feature allowed by Facebook and Google+. When you tag a user or a company (page), an instant notification is sent to the respective person
With LinkedIn connecting an undisputed 4 million users in Australia, the usefulness of this networking platform has been felt by many a professional. However, for many of us, time is of the essence. As much as we’d like to connect and engage with professionals of our industry and related stakeholders, our “on-the-go” lifestyle makes it
Many companies in Australia have begun to realise that social media is an important tool for business growth and increased awareness. As a result social media has become an integral part of their marketing strategy. However, the question arises, how well are companies using social media to engage with their customers? In terms of social
This is a guest post by Jonny Lis of Smart Traffic. There are lots of networking sites these days, and each has its own purpose. Instagram, Pinterest, and Youtube are geared more towards visual marketing purposes. Facebook and Google+ are more inclined towards a mixture of text, images, and videos. Twitter, while designed for shorter
Twitter is the fastest growing social media platform that enables text-based messaging of up to 140 characters. Our latest blog post, 10 Tips to Tweet Like a Pro, will provide you a brief understanding on how Twitter can be used as a tool to drive success to your social media strategy. Since its inception in
Click below image for the full infographic. Australian businesses that haven’t yet included LinkedIn as part of their social media strategy would do well to reconsider their decision. Just as Facebook is a powerful social media tool to promote products in the retail market, LinkedIn arguably has no parallel as an online networking and referral
