This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you. Every time you
Managing your organisation’s social media presence on a variety of platforms can be a daunting and time consuming affair. But with the increased usage of social media, incorporating social media marketing with your traditional marketing activities is a must. Social media is a great way to connect with your customers thanks to its reach, transparency
