In today digital age it is given that every business needs to have a web presence in order to reach their potential target market! However, Having assisted hundreds of small to medium businesses develop websites that convinces and converts site visitors
It’s been quite some time since I first published this article keeping in view the struggles of B2B marketers trying to generate LEADS via LinkedIn. Since then, LinkedIn has not just grown into the ultimate sales powerhouse in the B2B segment but has also updated several of its features to a much more sophisticated level,
Since I first wrote this article, LinkedIn has grown to as many as 380 million active members with new updates rolling out every now and then. So I’ve updated this article to keep you abreast with the latest on B2B social selling via LinkedIn. In the previous 3 Parts of the PPP series we learnt
This article was well received when I first released it in December, 2013. However with the constant evolution and growth in various social media platforms and having a chance to write my book on digital transformation during this time, I would like to share the updated version of this article with you. Every time you
Social media has been providing entrepreneurs and SME’s a great way to establish an online presence and reach out to their target audience directly and in real-time. However with so much information overload on the customers already, businesses often find themselves scrambling for attention, let alone spurring some level of engagement through their social media
Today what we are witnessing is content plethora over the digital landscape. Despite the struggle with resources, time and most of all strategy, brands are publishing more content today than Time Magazine did two decades ago! While most of these brands believe they have a strategy in place, there are content gaps, duplications, lack of
Being a digital marketing strategist and trainer, I have spent a lot of time in this field to understand what works and what doesn’t. Experience has proved to me time and again that a well-crafted social media strategy is the lifeline of businesses trying to promote their brands online. And so, I can say without
The bottom line for a business of any size today is that unless we focus on Strategically Harnessing Information Technology (S.H.I.T.) available to us, we will lose our competitive edge. What’s more in today’s information age, we all have to stand out for effective Social Selling of our brand, products and services. In order to
In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to
