Businesses that have already surfaced to the cloud are aware of the massive efficiencies they are able to reap using web and mobile applications leveraging the latest digital hybrid technology hardware interfaces. With the growing need for Small to Medium Enterprise Businesses (SMEs) to become more productive and versatile, there has never been a more perfect
How can our customers respond to us when our website doesn’t respond to them? It’s about time we had a reality check! With the explosion in the use of mobile devices, users are now demanding websites that make viewing and action taking on small screens as easy as it is on desktops. Such websites use a responsive web design
Once the “oops” moment goes viral, trust me, there’s very little you can do about it. Has this happened to your company? Without a well-defined Social Media Policy, you are exposed to your own ‘oops’ moments sooner or later! No doubt promoting via Social Media is a powerful asset for businesses trying to grow online
“Content strategy plans for the creation, publication, and governance of useful, usable content (UX Booth, 2014).” Content on a website can originate starting from the menu text to body text, blog post text, news text, product related text and may even refer to images. Facebook content was mainly organised by developers, designers and product managers.
Rest in Peace or Responsive Integrated Platform for your website – the decision is for businesses to make! At least that’s what Google intends to achieve with its upcoming mobile friendliness update. As a digital marketer strategist and trainer, I hear many of my clients complaining that they are constantly getting pushed by Google to
With mobile connections reaching over 7 billion, which is almost matching the global population figure of 7.2 Billion (source www.gsmaintelligence.com). It is now changing the way we do our business today. Having developed and seen the growth of many eCommerce internet marketing platforms over the years and now into more and more development of mCommerce
With mobile devices increasing in popularity, it has become imperative for any business to ensure their website is accessible by smart phones and tablets alike. Studies show that the sale of PCs has begun to decline (from 2011 to 2012), for the first time since 2001. This is a result of increasing demand for smart
In this edition we bring to light the success story of Platinum Valet Dry Cleaning and its path to establishing a strong online presence. Launched in 2012 in Sydney by Sam and Jacki Mansour, Platinum Valet is a family-owned business that is committed to providing convenient dry cleaning and laundry services for households and organisations.
Recent advancements in the digital sphere have revolutionised the world of business in numerous ways. A couple of decades ago, marketing communications were limited to TV, radio and print, which remain very expensive and beyond the reach for many small businesses here in Australia. The situation where big marketing budgets mean more clout for the
Your business website is the primary touch-point for your target audience. Whether you have an e-commerce website or use your site to better market your product/service offering, ask yourself whether your website is capable of providing users a memorable experience and prompting them to action. Many a business owner is left wondering, regardless of how
